No sales in 3 months

Topic summary

  • A new UK-based store reports 3 months with no sales despite running a Facebook campaign and adding SEO (search engine optimization) content. Significant traffic is coming from outside the UK, but the store does not offer international delivery, and the owner asks how to limit that traffic.

  • Responders note that a no-sales period is common for new stores and suggest diversifying marketing beyond a single platform. Recommendations include creating ads tailored to the target audience and testing additional channels like TikTok and Instagram alongside Facebook.

  • Shared resources focus on: making the first ecommerce sale, techniques to increase sales, and diagnosing “traffic but no sales” issues (all Shopify blog guides). These aim to improve conversion and refine marketing strategy.

  • No specific guidance was provided on blocking or reducing international traffic or adjusting shipping availability. No concrete changes or outcomes were reported; the discussion remains open with suggested next steps to broaden advertising efforts and study the recommended resources.

Summarized with AI on December 28. AI used: gpt-5.

It has been 3 months and i have had no sales, i have also ran a facebook campaign but still no luck.

I am also seeing a lot of traffic was coming outside of UK, so not sure what i can do to stop that as we dont provide international delivery.

I have looked at videos and put a lot of context on SEO site on my store but still no luck.

Any help?

Hi @mehadi !

Making no sales for a while is totally normal and understandable to new stores. Try to make an advertisement that will catch the attention of your target market. Do not stick to one platform. Try to explore Tiktok and Instagram as well. I will be going to share articles that you can read as well. It will give you more insights how to convert your visitors to actual customers!

  1. How To Make Your First Ecommerce Sale—Fast (Tutorial) - Shopify

  2. How To Increase Sales: 13 Techniques To Make More Money Online - Shopify

  3. Traffic but No sales? Diagnose and Improve Your Store - Shopify

Hi @mehadi !

It’s quite natural and understandable for new stores to have a period of no sales. Try to create an advertisement that appeals to your intended audience. Stay off of just one platform. Explore Instagram, Facebook, and Tiktok as well. I’ll be sharing stuff with you to read as well. It will provide you with further knowledge on how to turn site visitors into paying customers!

  1. How To Make Your First Ecommerce Sale

  2. How To Increase Sales: 13 Techniques To Make More Money Online

  3. Traffic but No sales? Diagnose and Improve Your Store