No sales! In 3 months

[Fionak_1]

Hi, I have had my store now for 3 months with no sales! I set up the store myself and added a few apps eg. Google, shop, Facebook and Instagram. I have also paid for ads. I still add you products. I sell digital downloads and POD products. Please advise. Thank you. My store is owndigiartshop.com

[Laza_Binaery]

Hi @Fionak_1

First, a good job setting up the store. The most of things are there, products, collections, payment options, and legal stuff. But for me, that is a base and you should continue to work on it.

Think you should focus on building the brand, from logo, colors, and content. And from that adjust the theme to match your brand and be more unique.

Just think how many stores use the default free Dawn theme. You have specific products that do stand out so I think your store deserves a paid or custom theme that matches your brand, industry, and products. Dawn theme is not bad but it should be customized and used properly. For example, the announcement section at the top, “welcome” is nice but it is wasted space. That should be better to have 15% OFF USE CODE: ZGBYC520BC6R

so visitors can always be reminded of the discount. Plus they do not need to type

Next, the menu in two rows does not look good and it is not useful. Better to have an item Shop that has all collections under it and preferably in the mega menu to be clear, maybe with some images too. The Banner too, looks great but it better is to have text and a button over it. Collection pages would benefit filters on the side and always be visible. Product pages have mostly good and enough descriptions but for most of them, it could be better organised. A few sections on the product page would improve the page a lot. For example, some icons and text about product features. General content for some type of products, like images/ text from the homepage. Maybe add some bundles one digital one real product with discounts.

I like magazine features but would like to hear more, like the whole process of making those. That could be a blog post/ separate page or a video on some social platform embedded on the page.

I recommend to add more contact info and to be more clear. Just email is not enough. You have to build trust.

Hope something from this helps, there is constant work around the store but you do have a solid base.

And I am sure sales will come. Good luck.

[MooseDesk]

Hi @Fionak_1 ,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! It has quite enough essential information and an unique look. If you are having a problem with driving sales, maybe it’s time to revamp your online store for a better customer experience. Below are some of my recommendations, please kindly check

1. Add a favicon

A favicon is a small icon in the browser’s address bar and tabs. While it may seem minor, it can help boost perceived trustworthiness, which can lead to higher conversion rates.

2. Optimize the hero section

The hero section is the first thing visitors see, making it crucial for conversions. I can see that you already have a stunning hero section image. However, the key message and CTA button are positioned below the hero section, which makes it difficult to see.

Therefore, I recommend moving these elements to the middle of the hero section. If you are afraid that the image is too colorful and visitors cannot read the text, you can add a darker background to highlight the text like this

3. Make the banner clickable

Clickable banners can increase engagement and conversions by providing a clear path to the desired promotions

4. Add an FAQ page

An FAQ page can address common customer concerns and objections, which helps boost conversions significantly

Besides, it also serves multiple purposes such as improving customer experience, reducing customer support load and enhancing SEO.

5. Add a live chat widget

Not only does a live chat widget offer immediate assistance to customers, it also provides personalized product recommendations to them. Plus, chatting with agents can create a sense of trust for your customers, which can encourage them to buy your products.

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

—

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[mageplaza-cs]

Hi @Fionak_1 ,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. Here are my recommendations to improve your conversion rate:

Your website isn’t effectively converting visitors into buyers despite your advertising efforts. Without seeing your ads, I can’t offer detailed recommendations on your landing page. However, here are some suggestions from Databox that you might find useful. You can read more in their article.

“When the click-through rate (CTR) is high but the conversion rate is low, it usually indicates an issue with the landing page. This is often due to a lack of effective calls-to-action (CTAs). To address this, create a clear CTA, such as a “Buy Now” or “Read More” button. This CTA can be a clickable image with a small amount of text or a simple button.”

1. Monitor Your Cart Abandonment Rate

Additionally, a high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.

To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:

• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
• For more detailed guidance, refer to an article from the Shopify Help Center

Besides here are some suggestions regarding the UX/UI of your website

2. Featured products

• You should make pricing and discount labels more noticeable to encourage customers to buy products.
• Adding an add to wishlist or quick view button is another way to catch the attention of customers.
• Below is a reference

3. Adding a FAQ page/help center/ chat box

A FAQ page/ help center/ chat box that includes general information will address customers’ concerns more quickly, encouraging them to buy your products. See a reference below:

5. Adding review section

Reviews from others will provide customers more information about the product. It will enhance trust and provide more information regarding the product. Below is a reference:

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!

[Fionak_1]

Thank you for your feed back, I appreciate it. I will take note and work on the changes.

[Fionak_1]

Thank you for the suggestions and taking the time to answer my queries. I will look into them.

[PageFly-Kate]

Hi @Fionak_1 ,

It’s Kate here from PageFly, a Shopify Landing Page Builder app. Congrats on launching! Your store looks fantastic and it’s clear you’ve put a lot of thought into it. I know it can be a bit discouraging if you’re not seeing the traffic or sales you’d like, so I wanted to share some tips that could help boost your store’s performance:

Homepage

Your logo isn’t visible, which impacts brand recognition. Make sure the logo is prominent and the overall design—colors, fonts, and images—feels consistent and aligned with your brand. The current look could be more cohesive.

The hero section needs a strong headline and subheadline to clearly communicate your value. The single image doesn’t do much to enhance your message. Adding more engaging visuals or videos would help.

The content should focus more on benefits for the user. Adding testimonials, reviews, and trust badges would also build credibility.

While CTAs are placed well, they need to stand out more. Make them more visible by using stronger contrast. Also, the “Shop Now” button needs to be clickable, and the discount code could be more user-friendly with a “Copy to Clipboard” feature.

The navigation is a bit overwhelming with two rows of menus. Simplifying it would improve usability. Additionally, the page loads slowly, especially images. Optimizing them will help speed things up.

The footer lacks clear contact details. Adding a phone number, email, and address would make it easier for users to get in touch. Include testimonials, and trust badges. Also, consider adding interactive elements like sliders or videos to make the site more engaging.

Implementing these changes can make your homepage more user-friendly and effective, driving better results. I’d be happy to discuss these suggestions further or help with the next steps.

Product page

Currently, there’s only one front-facing image of the product. Adding more images from different angles and a product video would give customers a better understanding. The price is small and easy to overlook. Making it more prominent and highlighting any discounts or promotions would help.

The lack of customer reviews and ratings could affect trust. Introducing a review system and making it easy for customers to leave feedback would build credibility. An “Add to Cart” button should be more visible and easier to find. Also, adding options like “Add to Wishlist” or “Compare” would give users more flexibility. Including trust signals like secure payment icons near these buttons could reassure customers.

Product availability isn’t clear, which might confuse shoppers. Displaying stock status and providing clear shipping, delivery, and return information upfront would help reduce cart abandonment.

Lastly, the price should be more prominent, with clear information about taxes. Highlighting any promotions or discounts can encourage purchases. The “You May Also Like” section is a good start, but suggesting related products or accessories could increase sales.

Consider adding email capture features, like pop-ups or banners, to grow your marketing list. Highlighting current promotions or discounts effectively on the homepage and product pages can attract more customers. Acquiring backlinks from reputable sources and avoiding links from third-party or untrusted sites will help enhance your SEO.

Track user behavior, sales, and conversion rates using Google Analytics and Shopify Analytics. Actively seeking customer feedback and incorporating it into your improvements will help continuously enhance the shopping experience. These steps should enhance user experience, boost SEO, and ultimately increase conversions on your Shopify store.

By focusing on these areas, you can significantly enhance your store’s user experience and drive more conversions. I hope you find these tips helpful for your Shopify store. Let’s continue to support each other in optimizing our stores!

Cheers! Kate | PageFly Team

[tophorizonsprod]

Same thing here. I do understand you… i’m losing money over this site. Three months also. Here’s my site

Tophorizonsproducts.store

[DaisyVo]

Hi @Fionak_1

I’ve taken a close look at your situation, and I get how frustrating it can be to invest time and money into your Shopify store and not see any sales after three months. Since you’re selling digital downloads and POD (Print on Demand) products, let’s break down the key areas that might be affecting your conversions and how you can fix them.

1. Check Your Store’s Design & User Experience

Your store’s first impression matters. If visitors don’t trust your site or find it hard to navigate, they’ll leave without buying.

• Does your store look professional and trustworthy? Clear branding, high-quality product images/mockups, and a well-structured homepage are crucial.
• Is your checkout process smooth? Test it yourself. If there’s friction, people will abandon their carts.
• Do you have clear product descriptions? Since digital downloads and POD items rely on visuals, make sure your descriptions highlight value, uses, and benefits.

2. Traffic vs. Targeted Audience – Are the Right People Visiting?

If you’ve been running ads but getting no sales, it could mean your targeting is off.

• Check Google Analytics & Shopify Reports – Are visitors staying on your site or leaving quickly? What’s your bounce rate?
• Facebook & Instagram Ads – Are you targeting the right audience? If your niche is digital art, you should focus on specific interests like graphic designers, content creators, or people interested in digital assets. Generic audiences won’t convert well.

3. SEO & Organic Traffic – Are You Ranking?

If you’re relying only on paid ads, you’re missing out on free traffic from search engines.

• Optimize product titles & descriptions with relevant keywords.
• Start a blog (if possible) with content that brings organic visitors to your store.

4. Social Proof & Credibility – Do You Have Trust Signals?- Reviews & Testimonials – If you’re new, customers may hesitate to buy. Consider offering discounts in exchange for honest reviews.

• Showcase Previous Work – If possible, display real examples of how customers can use your digital downloads.
• About Page & Contact Info – Ensure customers feel they are buying from a real person, not just another faceless online store.

5. Pricing & Offer Strategy – Is It Too High or Confusing?- Compare your prices with competitors. If they’re too high without added value, people may skip.

• Consider limited-time discounts or bundles to increase perceived value.

**Immediate Steps to Fix This:**1. Review and refine your product pages (images, descriptions, SEO).

1. Analyze ad performance and refine targeting.
2. Improve site trust factors (testimonials, refund policies, about page).
3. Engage in organic marketing like Pinterest (great for digital downloads), SEO, and collaborations with niche influencers.
4. Add a compelling call-to-action and urgency (e.g., “Limited-Time Offer: 20% Off Digital Bundles!”).

If you need any other assistance, feel free to ask, and I will try my best to support you.
Best regards,
Daisy.