No sales, no traffic… losing it!

Store Feedback

Topic summary

A store owner reports almost a year with Shopify, heavy recent effort (SEO, images, descriptions, layout), but still no traffic/sales; has opened an Etsy shop and seeks actionable site feedback.

Key conversion recommendations:

  • Add a prominent CTA (call-to-action) button on the hero banner (the main homepage image), placed “above the fold” (visible without scrolling).
  • Make product prices more visible (larger/bolder/contrasting color).
  • Add “Add to cart” buttons on product cards to reduce clicks to purchase.
  • Use a consistent font sitewide and ensure CTA buttons are bold and clear.
  • Strengthen product descriptions by highlighting unique selling points (quality, benefits, safety).

Traffic-building suggestions:

  • Focus on one social platform (Instagram/TikTok/Pinterest) for consistent, shareable content.
  • Leverage micro‑influencers; consider a marketing expert if budget allows.
  • Fix broken links (notably the TikTok link) to maintain trust.

Media notes: Several annotated screenshots illustrate UI/UX changes.

Latest update/outcome: The store owner has begun implementing the suggestions; no performance results reported yet.

Additional note: Another participant with a separate store reports declining traffic and no sales, seeking help. Discussion remains open and unresolved.

Summarized with AI on December 14. AI used: gpt-5.
2

Hi @suelma ,

This is Kate from PageFly - Shopify Landing Page Builder App.

Your website is beautifully designed and elegant. It’s clear that you’ve put a lot of thought and effort into creating a great online presence.

From my experience, I noticed a few things that could be improved on your website.

1. Add “Call to action” button to the banner

The first 5-second impression is really important. Having a clear Call to action button above the fold can encourage site visitors to take action.

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2. Highlight the product price

Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

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3. Add “Add to cart" button to each product

An add-to-cart button is especially effective for visually-driven products that require little information to be bought. In these cases, an add-to-cart button allows people to quickly grab and checkout without being directed to many pages

PageFlyKate_2-1725936346458.png
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That’s all of my feedback. Hope it helps to increase your conversion rate.

Cheers,

Kate | PageFly team

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