NO SALES ON MY SHOPIFY STORE IN 5 months since it’s been live

Shopify Discussion
1

I have now had my store for 5 months. I did most of the work myself but used a web designer who helped the resizing of all my images. I bought a theme Cama. I sell pet products. Pet toys, treats, bedding, collars, dog leads etc. My website is pawsomepetsathome.co.uk

i have had no sales for 5 months. I do not know where I am going wrong. I constantly post on fb instagram and have just recently synced my store to tik tok. I have no customer reviews because I have had no sales for customers to leave a review.

I have been looking for free, high quality traffic, I feel my products are what people are already searching for, but my store isn’t getting much traffic from the UK. I do get very small traffic from other countries but I only sell in the UK. I have done a couple of fb and instagram ads with no luck. I was getting charged but not getting clicks. I have google merchant account and it says my products are live on google but they are no where to be found. Even on last page :woman_shrugging:t2:

Please can anyone advise me what I can do before I decide to close the store for good.

2

Well, it might be because of some reasons and that reasons might be your store products

5

It might seem a little design problem imo but having a search button on the homepage’s sticky header will do your store a lot of good.

Secondly, you’ve mentioned the fact that you have zero sales so obviously you can’t have customer reviews yet but have you considered maybe getting product testers who could then drop some testimonials on the quality of the products? I think that could help go some way

6

Getting sales from free listings is going to be very tough for you. Considering everyone advertises. So the top listings are always ads. You have to scroll before you see free listings.

So that puts you at a disadvantage.

Have you considered advertising?

7

Hello @Pawsomepets

It is because we don’t take website SEO seriously. It’s a steady process, but Shopify is so powerful in helping with organic SEO and achieving good Google search rankings, which will not only bring traffic but also steady sales. See Google ranking in the position column for one of customers related to pet food.

Screenshot_3
Screenshot_3769×556 41.7 KB

8

@Pawsomepets

I’m sorry to hear about the challenges you’re facing with your store. Let’s explore some strategies to help improve your store’s performance:

:shopping_bags: Store Optimization

  1. Enhance Product Pages: Ensure each product has clear, high-quality images, detailed descriptions, and visible pricing. Highlight unique selling points and benefits.

  2. Simplify Navigation: Make it easy for visitors to browse by organizing products into clear categories and using intuitive menus.

    For more enquiry, if you don’t mind I Audit your Account?

9

Hii @Pawsomepets , It is frustrating when you are making efforts, but still the store is not performing well as per your expectations. But do not lose hope. I have evaluated your store, and the first thing that came to my mind is your design. Design seems good, but try to make it a little more catchy, like adding customer reviews, and discount offers should be mentioned properly. I also tested your store by using the Google Page Insights Report, and your results seem average and need more optimization. Below are my suggested improvements for that-

  • Page Optimization - Your store is already optimized well, but some things you need to modify to make the improvement, like Defering non-critical resources ( CSS and JS) so that the requests blocking the page can be solved.

  • SEO - You have not added a meta description to the document, as Meta descriptions may be included in search results to concisely summarize page content. Additionally, I also found 2 links to your store that do not have descriptive text, so try to add the text in each link so that the SEO score will increase.

Personally, I recommend having some patience and applying the changes that I mentioned so that traffic also increases, and the user who is coming to your store should purchase the product as well.

10

@Pawsomepets I would like to give you two feedback based on store contents and SEO aspect:

  1. For store contents: Your store looks quite simple and not so attractive when I take a look firstly, as there are no highlights on the web pages and I will lose my points while viewing your store. Make your store pages impressive by adding some UI optimization, like changing some colors of UI on product page and resize the properties like variants, product descriptions and other contents in order, rather than mix them together, this will make your store feel structured and easy to get the main point while accessing.

  2. For store SEO: I can list two crucial aspects here below for your reference and it may take some time on your end to optimize, but after optimizing, your store will be more readable for Google in the future:

    • Multiple H1 tags. There exist three H1 tags on the homepage and two H1 tags on the product page. Though your homepage and product pages look not bad, the backend structure is in a mess and for Google which intends to index and know your web pages, it will feel quite hard to identify the key points, and it will return with the result which is incomplete in some ways if you do not optimize H1 tags. It affects store SEO very much, and you had better take care of it when you feel free.

      image
      image1920×912 59.2 KB

      image
      image1920×912 59.5 KB

    • The store meta description is missing! This is what I find also when checking from source code page, as I can see the meta title properly after searching, but fail to see your meta description. This will block Google from knowing the page details properly as well. If you have not optimized this part, please add it from Shopify Preference page and if you added it before, then sth wrong happening on your code pages I believe.

      image
      image1920×912 99.5 KB

      image
      image1920×912 99.3 KB

In short, you need to take more measures to further build up store content based on the feedback I shared in feedback 1 and for store SEO aspect, there exist space to further optimize also and if you feel not so confident to make progress, it is also an option for you to use our APP by clicking here to install, and our SEO examination report will give you some ideas and ways of fixing to let Google know better of your store. Just stay calm and do not give up too easily, you can make it I believe!

11

Thank you so much for your advice. I have added a meta description now.

I don’t underhand how to do the Multiple H1 tags. There exist three H1 tags on the homepage and two H1 tags on the product page. Is there any information on what to do here.

12

Hey, I can really feel your frustration. 5 months with no sales can definitely make you question everything. But don’t give up just yet! It sounds like you’re putting in a lot of effort, and sometimes, it just takes a few tweaks to get things going in the right direction.

First, SEO might be one area to focus on. While you’re doing great on social media, if your products aren’t showing up in search results, that could be a big reason for low traffic. You may want to dive into optimizing your store for the right keywords like “best dog toys UK,” “quality dog treats,” or “affordable pet bedding UK.” Tools like Google Search Console can help identify how your site is performing in search results, and you can tweak product descriptions or blog content around those keywords.

As for your Google Merchant Account, check the settings for your product feed. Sometimes, it takes a bit of tweaking to make sure your products are visible on Google Shopping. Also, consider running some targeted Google Ads around your key products, specifically focusing on UK-based traffic.

In terms of conversion optimization, since your pet products are exactly what people are searching for, getting the traffic is one thing, but converting that traffic is another. One way to encourage sales could be iCart’s product bundling feature. For example, if you’re selling pet toys, you could bundle them with treats or a dog collar for a special price. Bundles often drive more sales because people like the perceived value. iCart makes it super easy to set this up, and it could help increase your average order value.

Another thing to focus on is customer reviews. Since you haven’t had any sales yet, it might be helpful to offer a small incentive for people who buy early (even friends or family) to leave reviews once they receive their products. Positive reviews can go a long way in building trust with potential buyers.

Lastly, consider experimenting with Facebook and Instagram Ads a bit more by refining your targeting. Make sure you’re targeting specific audiences within the UK that are likely to purchase your pet products. It might take a bit of trial and error with your ad spend to get it right. And focus on why someone should buy from your store.

You’ve already put a lot of work into this, and I think with some SEO tweaks, better ad targeting, and product bundling, you can start seeing some progress. Hang in there, sometimes it just takes one good move to turn things around. Let me know if you want more details on any of these!

14

Thank you for your message. I have tweaked my homepage today. Not sure if it will make any difference. I have added meta description too! Not sure if the description is too long on the products too! Maybe too much Information. 5 months of no sales is getting frustrating now so nit sure how much longer to give it. I have added reviews just need sales so customers can leave reviews on the product and the experience from myself as a seller. I have done social media ads but it’s hard to understand and getting charged for clicks when no one is visiting the store doesn’t seem right

15

Thank you for your advice it is much appreciated. I will look into sorting out the issues you have mentioned

16

Thank you for your advice it is much appreciated. I will look into sorting out the issues you have mentioned and hopefully things will improve

17

Concentrate on UK-targeted SEO title optimisation, meta description as well as alt tags with location-based keywords You may also submit your sitemap to Google Search Console and get listed on free UK directories. Partner with UK pet micro-influencers for product-for-posts deals as a cost-effective method to drive in some early traffic, build trust and possible conversions.

19

@Pawsomepets Think about it, you are doing everything, socials, ads, and still hearing crickets. Not because no one’s looking, but because they look and bounce. That’s not a traffic problem. It’s a trust problem. They are landing on your homepage, skimming through the product titles, and thinking, “I’ll come back later” but they never do. Meanwhile, you are stuck refreshing your dashboard wondering if it’s even worth it.

You don’t need 10,000 new visitors. You need 100 people to land and say, “Oh, this is exactly what I’ve been looking for.” Here’s how to make that happen:

Choose one specific tribe:
Toys designed for rescue dogs with anxiety, pet gear for small-breed owners who live in city flats, non-toxic grooming products for itchy dogs with allergies.

Rewrite your homepage hero, product pages, and about section to speak directly to that person. That’s how you go from being a silent store to a memorable one.

20

@Pawsomepets The multiple H1 tags usually happens when your web page contains excessive H1 tags on other elements except the main title. To resolve this issue, it needs to be checked from store theme backend. If you would like to resolve this very urgently, you can also choose to install SEOAnt and our Support Team can fix it for you directly with free charge, rest assured.

21

Thank you for your reply. I have checked and I can only see 1 h1 and rest show h2 so I’m confused

22

Could you please share the issue page URLs here for my further check? It is better for you to check from source code page, as it is much clearer to see the details in the flesh.

23

sorry it wont let me upload the url to this page

24

Never mind, is it available for you to share this URL via DM? I will check it later on my end.