Hi @Sweekruti ,
I am from Mageplaza - Shopify solution expert.
Your website isn’t effectively converting visitors into buyers despite your advertising efforts. Without seeing your ads, I can’t offer detailed recommendations on your landing page. However, here are some suggestions from Databox that you might find useful. You can read more in their article.
“When the click-through rate (CTR) is high but the conversion rate is low, it usually indicates an issue with the landing page. This is often due to a lack of effective calls-to-action (CTAs). To address this, create a clear CTA, such as a “Buy Now” or “Read More” button. This CTA can be a clickable image with a small amount of text or a simple button.
1. Pay attention to your cart abandonment rate
A high cart abandonment rate can be particularly frustrating for your business, especially when you’ve invested heavily in attracting visitors to your site. This issue indicates potential customers who decided not to complete their purchases, contributing to low conversion rates.
To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:
- Email Reminders: Send emails to customers who abandon their carts, reminding them of the items left behind.
- Incentives: Offer discounts or free shipping to encourage them to finalize their purchases.
Shopify Help Center provides a detailed guideline on this topic. You can check it out [here].
If you need us to check and set up your abandoned cart email chains, please let me know.
2. Adding About Us page
An About Us page is a section on a website that provides information about a company, organization, or individual. It’s an opportunity to tell your brand’s story, share your vision, introduce team members, and outline your history, values, and achievements. This is where you build trust and credibility with customers.
Here is a reference:
3. Homepage
3.1 Banner
The current banner is too general, you should use a high-quality, eye-catching hero banner with a clear value proposition and a strong call-to-action (CTA). Highlight any ongoing sales, new arrivals, or bestsellers. Below is a reference:
3.2. Featured products
- You should make price information, and discount labels more noticeable.
- Adding “add to cart” button to enable customers to buy products on the homepage.“Add to wish list” and “Quick view” buttons, showing customers’ rating is another idea to encourage customers to buy products.
- Below is a reference:
4. Search features
- You should enhance the search by making larger product images, including price information, etc like the reference to enhance shopping experience.
- Adding search by brand, search by collection to improve search bar
- Below is a reference:
5. Product detail page
5.1. Lack of product detail
You should provide customers with as much information as possible to address buying hesitation. See the difference between yours and reference:
Vs
5.2. You may also like
You should add ATC or wish list buttons to encourage customers buying your products on this section. Make price and discount information more noticeable. Here is reference
5.3. Adding review section
Reviews from others will provide customers more information about the product. It will enhance trust and provide more information regarding the product. Below is a reference:
6. Adding FAQ and chatbox
You can add an FAQs page and chat box, including general questions to address common customer concerns. Below are references:
7. Adding favicon logo
A favicon is a tiny logo that usually shows up in a browser tab. It is particularly crucial for new websites as it enhances user experience by helping visitors quickly recognize your site when they have several tabs open in their browser.
8. Selling more products
As you are selling domestic appliances, it’s important for buyers that they can shop as much as possible in one place, rather than going to another website to purchase other products. The variety of products will encourage buyers to shop more. At the moment, there are only 15 products on your site.
I would recommend you to sell more products on the websites if possible. When visiting your website, customers will have more options to compare, encouraging them to buy products from your site rather than coming to others.
I hope some of my suggestions are helpful, feel free to give me any feedback.
Good luck!
