Hi.
I’ve had my store online for about a week, and have also put up ads on Facebook and Instagram. However I get no abandoned checkouts and no sales. Is here something im doing wrong that I cant see? Store has about 500 visitors in 7 days. I can understand the no sales part, but no abandoned checkout seems weird to me.
Just want to understand the expectations of 7 day timeframe…
So you think your meta ads algorithm should have figured out what your ad is, who it’s for, and ran successful ad campaigns to the right people at the right time, who just so happen to be needing a ring, who see your ad, click on it, go to your store, that is completely new and could be a scam, but they don’t mind that you have zero reviews on Facebook, and they see a ring they like and buy from you instead of from someone they know and trust… in 7 days…
As i said, I understand that there is no sales, but no abandoned carts seems weird to me, so I was looking for suggestions in case if something looks wrong or off with the website that I cannot see.
I have a couple other websites that usually have started with a sale within 3 days, but different markets give different results ofcourse.
I personally wouldn’t even care at this early stage. Successful businesses take the time to carefully plan and test.
With your market, trust is everything.. I would work on gaining trust and getting familiar with who your target market is, perhaps run a special Grand Opening Giveaway. Mother’s Day was a perfect time to do this. Not running blind ads on Facebook and then wondering why people aren’t adding to cart… I would also change the campaign to engagement. There is absolutely nothing wrong with going slower, being more caring, and doing more to gain customers. This is the way.
You obviously put in effort, but I think you put too much emphasis on appearing trustworthy without actually doing the work towards being trustworthy. There’s a huge difference. And the now now now mentality doesn’t help your case. Take a breather, relax, and enjoy the moments. This is not supposed to be “get customers as fast as possible”.
I definetly agree. Thank you for taking your time and giving me an honest opinion, i will take this with me.
Hi @R_J1,
It is completely understandable to feel frustrated, but having no sales from 500 visitors can actually be normal for a brand new store, especially when selling trust-heavy items like rings. Meta’s ad algorithm takes time to learn who your actual buyers are, so right now it might just be sending curious clickers your way instead of people who are ready to purchase.
That being said, having absolutely zero abandoned checkouts is a little suspicious and definitely worth a technical check just to be safe. I highly recommend running a test order yourself to make sure your checkout flow, shipping zones, and payment gateways are working perfectly, and double-check that your cookie consent banner isn’t accidentally blocking your Shopify tracking.
Hope this helps,
Hi, @R_J1
Getting around 500 visitors in the first week is actually a pretty solid start for a new store. Since you’re not seeing abandoned checkouts either, it usually means people are leaving before they get far enough into the buying process.
A few things I’d look at:
A lot of first-time visitors won’t add products to cart unless the store feels trustworthy right away.
2.Mobile experience
Most Facebook and Instagram traffic comes from mobile, so the store experience there matters a lot.
I’d check if the site feels quick and easy to use on mobile, especially product pages, navigation, and the add-to-cart section. Even small things like slow loading or too many popups can make visitors leave early.
Product pricing & offers
If people are browsing but not adding products to cart, the offer may not feel strong enough yet.Things like free shipping, small bundle discounts, or limited-time offers can sometimes help push visitors toward taking action.
Store speed & performance
Store speed can also affect conversions more than people realize. I also ran your site throughPagespeed Report ,your FCP and LCP are pretty rough on mobile, that’s probably hurting your Speed .I’d start by optimizing images, removing apps you’re not really using, and cutting down extra scripts/videos that may be slowing the store down.
You’re already getting people to the site, which is the hard part for a lot of new stores. Now it’s more about giving visitors enough confidence to actually move toward checkout.
If speed optimization is something you’re working on, tools like Website Speedy can help automate some of the optimization work for Shopify stores. It’s optional to use.
Disclaimer: I’m affiliated with Website Speedy
Hi @R_J1
I think you should first, make a normal, full test order to see if the product page/cart/checkout is functioning correctly. Then make sure your add to cart events are firing in your analytics and meta pixel. Also factor in the shipping fee, payment methods, and currency as the blockers were preventing users from getting to Checkout. When you have cold/uninterested traffic from ads, you might be getting clicks but not any really shopping activity.
Hi @R_J1
What products are you selling?