No sales

Shopify Discussion
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Topic summary

A new Shopify store owner launched their single-product fan store last week and has generated approximately 200 sessions through TikTok ads and organic content across multiple platforms, but hasn’t achieved any sales yet.

Community Feedback & Recommendations:

  • Store strengths identified: Product looks appealing, reviews and product descriptions are well-executed, timing is good with summer approaching

  • Key missing elements:

    • No compelling homepage with video or graphics showing the product in action
    • Lacking an “About Us” page explaining the brand story and why customers should buy from this store versus Amazon
    • Need to establish brand trust and differentiation

  • Actionable suggestions:

    • Create aesthetic product videos showing the fan in real-life settings
    • Develop blog content about fan/humidifier benefits using AI tools like ChatGPT
    • Build a homepage that immediately draws customers in
    • Emphasize the cooling and humidifying features

Current Status: Discussion remains open with the store owner seeking specific feedback on potential barriers preventing conversions. Community members emphasize that building trust and sales takes time, dedication, and strategic content marketing.

Summarized with AI on November 9. AI used: claude-sonnet-4-5-20250929.
1

Hi i have started my first shopify store last week, ive been running tiktok ad, organic videos on tiktok, ig and yt. i have about 200 sessions on my store but no sales, why? Here is a link to my store: https://bryztrak.pl

1 Like
2

Hey, @BryzTrak

I recommend going over a couple of these resources to assist you in building and marketing a single product store:

  1. How to make your first eCommerce sales - Great resource with actionable steps you can take

  2. How to build a one product store - Covers everything from theme and storefront design, to building a marketing funnel.

If there is anything else I can help you with, please let me know.

3

thanks for help, but can you tell me if there is something bad about my store that discourages people from buying stuff?

4

Hi friend! :growing_heart: Your website is on the right track; it looks beautiful, and the fan looks amazing, as I am definitely someone who needs a fan on me to sleep/ work continuously.

It took me a long time of hard work and dedication (ad running, months of social media marketing). Keep doing what you’re doing and it will fall into place - Our products are completely different as we are artists, but to get my first sale and build brand trust, you need to PITCH to the customer WHY they should buy your product from YOU and not go on Amazon and buy a fan or, in our case, buy a $50 art print instead of investing in original art.

The product page looks great, and with summer around the corner, I’m sure you will crush it once people trust YOU/ the BRAND/ and PRODUCT. Take a look at our website and our about us page/ videos. www.visceralhome.com

I’m sure this will help tremendously:

  • Create a homepage that DRAWS the customer in. A video, nice graphic (check out Canva they are amazing). I would recommend a video of the product in action as the home page so people can see aesthetically what the fan will look like in their space. You can shoot pretty beautiful videos on iPhone and android these days, place the product in a well-lit space, set the scene (maybe some plants, a person reading a book and the fan blowing) etc.
  • Make an ABOUT page. Why did you create this product? Who are you? What makes this product different?
  • The reviews you have on the page are great, and the product description is perfect giving a real breakdown.
  • Lean in on the cool settings and humidifier - that’s what I looked for when buying a fan/ dehumidifier.
  • Make a “blog post” about how humidifiers can help you sleep better. Just look up some articles about the benefits of using one.
  • ChatGPT is my new bestfriend. go to Open AI website and ask ChatGPT to use the article you found and write a blog post for you for your website and product. Take that and edit it in your own creative writing style and link it on the navigation page.

I hope this helps! I know how stressful and intimidating it can be starting out but you are on the right path!!! Best of luck.