No Sales?

Store Feedback
5

Hi Kate & Kyle,

Thank you so much for sharing your site and your story. I can imagine how frustrating it can be to put in so much effort and not see the sales rolling in just yet. I’ve taken a look at your website, and I’d love to offer some detailed feedback that might help enhance the shopping experience and potentially drive conversions.

  1. No “Compare at” Prices (Anchor Effect):
    One of the key psychological principles when it comes to pricing is the Anchor Effect. When customers see a “Compare at” price, it sets a higher reference point in their minds, making the current price seem like a deal. By not having this in place, it may feel to the shopper that they’re paying the full price, even if you’re offering discounts elsewhere. I recommend showing the original price crossed out next to the current price to create a sense of urgency or value.

  2. Reduce Vertical Scroll on the Product Page (PDP):
    I noticed that the size guide and other elements are taking up too much vertical space on the product page. A simple way to improve this is to place the size guide next to the size selection rather than underneath. This would make the page more compact, and shoppers won’t need to scroll so much to find the “Add to Cart” button.

  3. Compact the Product Description:
    On the product page, the description takes up a lot of space and could potentially overwhelm or distract customers. I’d suggest condensing the description to 1-2 lines and placing it near the size/price section. Another approach is to move the detailed description and materials below the “Add to Cart” button. This allows customers to focus on the key purchasing details first (price, size, etc.) and dive into more detailed information only if they’re interested.

  4. Add User-Generated Content (UGC) and Reviews:
    Social proof is one of the most effective ways to build trust. Right now, the product pages feel a bit bare in terms of customer reviews and UGC. Consider integrating reviews or testimonials—especially if you can get photos of customers using your product. This builds credibility and shows potential customers that real people love your product.

  5. Add Trust Elements and Unique Selling Points (USPs):
    Adding trust badges (such as secure payments) and unique selling points just below the “Add to Cart” button could improve customer confidence. For instance, you could highlight features like “Free Shipping” or “100% Pure Cotton.” These small visual elements can help reassure the customer at a glance that they’re making a good choice.

  6. Color and Visual Fatigue:
    While the light blue background on your site is unique, it can lead to visual fatigue over time. Lighten the blue further or switch to a plain white background. This would allow your product images to stand out more and create a more relaxed browsing experience for your customers, letting them focus better on your products.

  7. Show Discounts Clearly:
    If you’re running any discounts, make sure they’re highlighted on both the product page and in the cart. A lot of customers love to see the savings they’re getting before they proceed with a purchase, and this could be a great motivator to complete their order.

These are just a few suggestions to help enhance the user experience and build more trust with your customers. I really believe that with a few tweaks, you’ll see an uptick in engagement and sales.

I hope this helps, and I’d love to hear your thoughts!

Wishing you the best of luck, Shubham from Untechnickle