No Sales?

Store Feedback

Topic summary

New sock store leloxx.com seeks reasons for zero sales despite TikTok/Instagram ads and SEO; asks for product and traffic feedback.

Key marketing suggestions:

  • Test Pinterest ads (noted: 50 days free, then ~$2/day; possible $100 ad credit by location).
  • Focus outreach on niche sock communities (Reddit, Twitter) rather than broad ads; run retargeting to past visitors.
  • Create bundles/subscriptions, holiday promos, and gift boxes to raise AOV.

Conversion and trust improvements:

  • Add “Compare at” pricing to leverage the Anchor Effect (showing a higher reference price makes current price feel like a deal).
  • Add reviews and user‑generated content (UGC) with photos; include trust badges and clear USPs (e.g., free shipping, materials).
  • Show discounts clearly on product pages and in cart.

UX/design fixes:

  • Reduce product-page scrolling: move size guide next to size selector; compact/move descriptions below Add to Cart.
  • Make Add to Cart more prominent; lighten background (white preferred); improve fonts.
  • Adjust announcement bar, shrink header/logo and hero; replicate explainer video on product pages.
  • Enrich collection pages (descriptions, color filters); fill footer menus for SEO; fix URL handles (e.g., “aspen-2-copy”).

Status: OP appreciates advice, plans to explore sock communities and review changes. No confirmed updates; unresolved/ongoing.

Summarized with AI on December 19. AI used: gpt-5.
9

Laza,

Thank you so much. You really gave good feedback. We can not get any of this honest feedback from friends or family. Designing this website was difficult but I learned quite a bit. Some of the comments you made…I will have to read a few times. This is our first run at e-commerce but I will take your advice to heart and look at these issues. really do appreciate your advice.

Kate n Kyle

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