No Sales

[Oleg2]

Hello everyone, I recently encountered a problem that I absolutely do not get sales on my shopify store, but in Google ads I drain the budget every day, I set up everything correctly in Google ads shopping feed of the product, the correct category, I made the description and title myself, but still nothing Shopify support is silent about this, but a month ago I got sales on YouTube, nothing about it and in Google, too, help who can.

Here is my website https://homevoyage.store

[BiDeal-Discount]

Hi @Oleg2

Your store look good but still no sales, you should consider setup some discounts to more attractive customers.

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• Matrix volume discount

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It’s free with vary interesting. Please let me know if you need any assistance!

Thanks!

[BON_Loyalty]

Hi @Oleg2 ! Thanks for reaching out to the community. It’s Tracy from BON Loyalty, the essential loyalty app for Shopify businesses.

If your Google Ads budget is being spent quickly with no sales, it’s likely due to a mismatch in ad targeting, landing page conversion, or campaign optimization. There are some recommendations from my perspective with Google Ads.

1. Check Your Targeting and Audience Settings
Even if your budget is being spent, it doesn’t necessarily mean you’re targeting the right people. Here’s what you should consider:

- Refine Keyword Targeting:
Ensure your keywords are highly relevant to your products. Use Google Keyword Planner to find keywords that potential buyers are searching for. Make sure you’re targeting the right intent — for example, people who are looking to buy (not just research). Focus on transactional keywords like “buy [product] online” rather than more general terms.

• Use Long-Tail Keywords:
  These can often be cheaper and more effective, as they target more specific searches. For example, instead of just “household goods,” try something like “affordable kitchen cleaning supplies.”

• Negative Keywords:
  Ensure you’re adding negative keywords to avoid showing your ads to people who aren’t interested in buying. For example, if you’re selling premium kitchen products, you might want to add terms like "cheap" or “free” as negative keywords.

• Targeting Settings:
  Make sure you’re targeting the right location, language, and devices (mobile vs. desktop). If your products are only available in certain regions, exclude irrelevant areas.

2. Revisit Your Google Ads Campaign Type
There are different types of Google Ads campaigns, and not all of them are created equal. Some may be better suited to drive sales, depending on your goals.

• Search Campaigns:
  If you’re running a Search campaign, check if the keywords you’re targeting match user intent to make a purchase. For instance, generic keywords (like “household goods”) may attract people who are not ready to buy yet. Consider focusing on highly specific keywords like “buy [product] online” or “best [specific household product].”

- Shopping Campaigns:
If you have an eCommerce site, Shopping ads are usually more effective. Google Shopping ads show users a picture of the product, the price, and your store name. These ads tend to drive more qualified traffic since people can see exactly what they’re going to buy before clicking on the ad.

Ensure your Google Merchant Center feed is well-optimized: High-quality images, accurate pricing, detailed product descriptions, and proper categorization are key for Shopping ads.

- Remarketing Campaigns:
Set up remarketing campaigns to target people who have already visited your website but haven’t converted. These campaigns often have higher conversion rates because you’re re-engaging potential customers who are already familiar with your brand.

3. Optimize Your Ads for Conversions
- Compelling Ad Copy:
Check the messaging in your ads. Make sure it’s clear, relevant, and action-oriented. Use strong calls-to-action (CTAs) such as “Shop Now,” “Buy Today,” or “Free Shipping on Orders.”

- Incorporate Offers:
If possible, include any special offers like discounts, free shipping, or seasonal promotions in your ad copy.

- Test Different Ad Versions:
Don’t settle on one ad copy. Try multiple versions with different headlines, descriptions, and CTAs to see which performs best. A/B testing can help understand what resonates with your audience.

- Use Extensions:
Google Ads offers ad extensions like site links, call extensions, and location extensions. These help make your ad more informative and improve its visibility.

4. Review Landing Pages
If your ads are getting clicks but not converting, the issue could be with your landing pages. Here’s what to optimize:

• Clear Call-to-Action (CTA):
  Ensure your landing pages have a clear, easy-to-find CTA (e.g., “Add to Cart,” “Buy Now”). It should be above the fold so users don’t have to scroll too much.

• Site Speed:
  Slow websites lead to high bounce rates. Use Google PageSpeed Insights to check and improve your page load times.

• Mobile Optimization:
  Many users will click on your ads from mobile devices, so make sure your website and product pages are mobile-friendly.

• Easy Checkout Process:
  Make sure your checkout process is smooth and doesn’t have too many steps. Reduce friction by offering guest checkout options, using trust badges, and providing multiple payment methods.

5. Ensure Proper Conversion Tracking Setup
Google Ads won’t be able to optimize your campaigns without proper conversion tracking. Here’s how to make sure you’re tracking everything accurately:

• Set Up Conversion Tracking:
  Make sure you have Google Ads conversion tracking set up properly. Track actions like product purchases, form submissions, or sign-ups. This helps Google Ads understand which clicks are resulting in sales and helps it optimize for more conversions.

• Link Google Analytics:
  Link your Google Ads account with Google Analytics. This allows you to track user behavior and see if people are dropping off at any specific stage (e.g., after clicking the ad but before completing the purchase).

6. Budget and Bidding Strategy
If your budget is being spent too quickly without conversions, it could mean that your bidding strategy needs adjustment.

• Budget Allocation:
  Make sure you’re not overextending your budget on low-performing keywords. You might need to reduce your bids or pause ads that aren’t generating sales.

- Bidding Strategy:
Start with a Target CPA (Cost per Acquisition) bidding strategy if you’re focusing on sales. This tells Google to try and get you conversions at a specific cost per acquisition.

• Maximize Conversions:
  If you’re unsure about CPA targets, you can use the Maximize Conversions strategy, which automatically adjusts your bids to get you the most conversions possible within your budget.

7. Review Your Website and Product Offering

- Product Presentation:
If you’re selling household goods, ensure your product pages have high-quality images and detailed descriptions. For example, show how the product fits into a customer’s home or everyday life.

- Competitive Pricing:
Ensure your pricing is competitive for the quality of products you offer. Check if competitors are offering similar products at lower prices or with better shipping terms.

I hope this can help address your concerns, feel free to reach out if you have any further questions.

[Akohub]

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. After viewing your website, I believe our expertise could add value to your business.

Your website has an inviting design and the layout is intuitive, making it easy for visitors to navigate and find what they’re looking for. The overall aesthetic feels modern and trustworthy, which is a strong foundation for building customer confidence. Given that you’re getting traffic but not seeing sales, I would recommend one highly effective strategy - retargeting. Retargeting campaigns are designed to reach people who have already visited your store but left without making a purchase. These campaigns work by showing tailored ads to previous visitors as they browse other sites or social media, reminding them of your products and encouraging them to return.

Retargeting stands apart from dynamic ads in a few key ways. While dynamic ads automatically show specific products to users based on their browsing behavior, retargeting campaigns can be more broadly focused on re-engaging any visitor who’s shown interest, not just those who viewed a particular item. This means you can recapture the attention of shoppers who might have browsed multiple pages or categories. It also helps reduce cart abandonment and keeps your brand top-of-mind, which is essential for converting those “almost customers” into actual buyers.

To streamline your marketing efforts and make the most of retargeting, you can explore our Ako Marketing app. We have collaborated with several Merchants and they have seen significant improvements in retention and a reduction in customer acquisition costs. With advanced Facebook and Google retargeting, customizable marketing funnels, and deep analytics, our app makes it much easier to set up and manage effective campaigns without juggling multiple tools. This all-in-one approach can save you time and budget while giving you the best chance to turn your store’s visitors into loyal customers.

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.

[Beast_Boy]

I know it’s a hard watching your Google Ads budget vanish without a single sale, this is how you can fix that

1. Check Your Pixels
Make sure your Google Ads tag and Analytics are firing on the “Thank You” page. A missing pixel can hide your wins

2. Tidy Up Your Campaign
Break your products into small, targeted groups so you can bid smarter. Then peek at your Search Terms report and toss in negative keywords for anything that doesn’t fit.

3. Polish Your Storefront
Speed matters (especially on mobile!)—run a quick PageSpeed check. Sprinkle in a few trust badges, clear reviews, and an easy-to-spot “Add to Cart” button. Little boosts here go a long way.

4. Sweeten the Deal
Are your prices competitive? Try a bundle or limited-time discount. And don’t forget an abandoned-cart email flow or dynamic remarketing ads to reel people back in.

[MooseDesk]

Hi @Oleg2 ,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

First, your store looks stunning and the product layout is very professional! It also has quite enough essential information. However, we can make it even better. Please check some of my recommendations below.

1. Freeze your header

A sticky header makes it easier for users to find what they’re looking for and avoid having to scroll back to the top each time they want to navigate to a different website section.

2. Enhance your product filter search

A more intuitive filter search makes it easier for customers to find exactly what they’re looking for, thus reducing frustration. When customers can easily find products that match their specific criteria, they’re more likely to make a purchase

Besides availability and pricing, you can consider adding some other elements, such as size, materials, style, etc.

Take a look at this example:

3. Add a live chat widget

Live chat assists potential customers instantly, addressing their questions or concerns in real time. This can prevent abandonment and encourage purchases.

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[Oleg2]

That’s ok but i dont think it will help me to understand why people don’t making purchases on my store