No sales

Shopify Discussion

Topic summary

A store owner is receiving many ad impressions but no sales and seeks help identifying the problem.

Common causes identified:

  • Traffic quality issues – Impressions may come from poorly targeted audiences, irrelevant keywords, or locations that don’t match the ideal customer profile
  • Product page weaknesses – Missing trust signals like reviews, unclear product images, weak descriptions, or hidden shipping/return policies
  • Mobile experience problems – Slow loading times, difficult navigation, or clunky checkout processes on mobile devices
  • Checkout friction – Too many steps, forced account creation, or limited payment options
  • Lack of urgency – No incentives like discounts, limited-time offers, or stock scarcity indicators

Recommended actions:

  • Review Shopify Analytics and Google Analytics 4 to identify drop-off points
  • Use tools like Hotjar to watch visitor behavior through heatmaps and recordings
  • Test the entire purchase flow personally to spot friction points
  • Implement retargeting campaigns to re-engage interested visitors
  • Optimize ad targeting to reach more qualified audiences

Multiple respondents requested the store URL to provide specific, actionable feedback. The discussion remains open pending further details from the original poster.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
1

I am getting many impressions, but no sales. What could the problem be?

2 Likes
2

Hello @G82 When you’re getting a lot of impressions but no sales, it usually means something is breaking down between interest and trust or usability. Here’s a breakdown of the most common issues and what you should look at:

  1. Traffic Quality
    . Where are your impressions coming from?

. Are they from relevant keywords, audiences, or locations?

. If you’re running ads, check if your targeting is attracting your ideal customer or just random clicks.

. Bounce rate and session duration are clues. If people leave fast, your traffic might be poor quality or mismatched.

  1. Product Page Optimization
    . Do your product pages build trust?

. Clear, high-quality product images (including multiple angles or lifestyle shots)?

. Benefit-driven, skimmable descriptions?

. Price justification: Is the value clear for the price?

. Shipping info and return policy visible?

  1. Mobile Experience
    . Check your site on mobile. Most users shop on phones, and if the site:

. Loads slowly,

. Is hard to navigate,

. Or has a messy checkout,
…they’ll drop off.

  1. Checkout Issues
    . Too many steps or required account creation kills conversions.

. Test your checkout flow: Try placing an order yourself and fix any friction.

. Are payment options relevant to your market (PayPal, credit cards, etc.)?

  1. Lack of Trust Signals
    . Do you have:

. Customer reviews?

. About Us page?

. Trust badges (SSL secure, payment icons)?

. Clear contact info?

  1. No Urgency or Incentive
    . Are you giving them a reason to buy now?

. Discounts, bundles, or limited-time offers help.

. “Only X left in stock” or countdown timers (used wisely) can nudge decisions.

Want a Quick Action Plan?
If you share your store URL, I can give specific feedback on what’s likely hurting conversions.

Thank you :blush:

1 Like
3

@G82

If there are low sales despite a lot of people seeing the ads, it could be that the audience was not well chosen, the product pages were not optimized enough or the users did not have a good experience on the site.

Improve on ad targeting, product viewing as well as description and easing purchasing process will increase conversion rates.

The Shopify Analytics should be used in determining where customers leave and for making experiments on such elements as CTAs or pricing.

4

Hi,

It would be helpful if you could provide a link to your store so we can take a closer look.

In the meantime, here are a few things I recommend:

  • Check Google Analytics 4 – You will understand what might be going wrong in terms of traffic and user behavior.
  • Use Hotjar – Watch recordings and view heatmaps to see exactly where visitors are dropping off or getting stuck.

Best regards,

Upsellise

5

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. After viewing your website, I believe our expertise could add value to your business.

If you’re getting many impressions but no sales, it often means visitors aren’t convinced to buy yet. Improving trust is key-use high-quality images, clear product descriptions, and display customer reviews and trust badges to reassure shoppers. Make sure you’re targeting the right audience with your ads and SEO, and check that your pricing is competitive and your checkout process is smooth and easy. Also, optimize your site speed and mobile experience to keep visitors engaged. Implementing retargeting campaigns can be very effective too, as they remind interested visitors to come back and complete their purchase. By focusing on these areas, you can turn more visitors into buyers and boost your store’s sales.

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.

6

A great list to start with!

1 Like