No sales

Topic summary

A store owner is experiencing a significant conversion problem: despite receiving substantial traffic, they have zero sales. They are seeking help to identify what might be preventing visitors from completing purchases.

Potential areas to investigate:

  • Checkout process issues or friction points
  • Product page design and presentation
  • Pricing competitiveness
  • Trust signals (reviews, security badges, return policy)
  • Site performance and mobile responsiveness
  • Payment options availability

Current status: The issue remains unresolved with no responses yet. The owner needs diagnostic help to identify conversion barriers between traffic and sales.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.

Why am I not receiving sales on my Shopify store? I have a huge amount of traffic on my store, but I have 0 sales. At this point, I don’t know what I’m doing wrong. Please help.

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It’s not magic, this is equivalent to just asking ‘how make money’

Your stuck in a cliche, the hard answer is self awareness gained only through uncomfortable effort, or TONS of money.
Do the research on everyone that’s come before here on the forums and out on the wider internet https://community.shopify.com/search?q=no%20sales%20%23store-feedback

Others’ aren’t going to know your business inside out.
You need to get to the point you can ask actual critical questions that come with critical levels of detail.
Without others having to extract it from you with heavy time investment.
Or you just gonna get every run of the mill chatgpt generated response giving you go-nowhere-busywork that could be found by googling.

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That’s my store link http://raxjzf-cv.myshopify.com/

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Margaret ~
what’s the relationship to https://www.crowns5.com/ ? is this raxjzf-cv.myshopify.com an old store that’s supposed to be re-directed? I’m thoroughly confused.

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That’s my other business account from wix. That I don’t want to associate it with shopify.

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Thank you I’m looking forward to it.

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Hey @Margaret199214,

Thanks for posting this to Shopify community. It’s really common issue with the new store owners that they unable to get any sale in the starting. But if we follow the best strategies then we can sure increase the sale our store.

I share the most important steps below. After implement these steps a sure you will start getting orders.

  • Use UGC Videos: UGC videos is the best way to build the trust with the customers and generate thousands of Sale. Visit this site and you will know how they are getting sales everyday with applying the best strategies of the UGC videos: https://bodibond.com/
  • Use Reviews app: Reviews is another way to build the trust with the customers and your Store AOV can be increase then you must use the reviews app like Judge me reviews app.

Yeah by following this you can increase the sale on your store.

If this was helpful don’t forget to like it and Mark as Solution.

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Thank you for reaching out, and I will sure follow and put in use what you just shared with me. Thank you again.

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Of course. When you have traffic but no sales, it typically means visitors hit one of three critical barriers: lack of trust, checkout friction, or they weren’t the right buyers to begin with.

Critical fixes for traffic but no sales:

  • Build immediate trust - Add security badges, customer reviews, clear policies

  • Fix checkout friction - Enable guest checkout, multiple payment options

  • Verify traffic quality - Ensure visitors are genuinely interested buyers

To help implement these fixes quickly, you can use:

Full disclosure: I’m on the team behind these apps.

Start by testing your own checkout process. If you encounter any friction or hesitation, your customers definitely will. Fixing trust and checkout issues often provides the fastest improvement.

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Hi @Margaret199214

High volume with no sales is more likely a conversion problem than a traffic problem. Make sure that your visitors are targeted (right audience), product pricing is competitive, and the checkout process is smooth. Evaluate your trust signals = clear shipping information, returns policy, social proof (usually these make the biggest impact).

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i went through your store, and here’s some feedback based on what i saw:

  1. your website design is pretty simple. i mean i scrolled through the home page and it ended with just 2-3 small sections. i would say try and add more content as well as images. these can include, a little bit about your brand story, customer reviews, FAQs (about your products), etc.
  2. the product pages lack details. i just saw that there’s a main hero image and little bit of text to describe it. but nothing apart from that. enhance it further. add more images from different angles. add product features or benefits in bullets, showcase the different payment options shoppers can use, add some FAQs answering the most common questions surrounding your products. this will help ensure that the page is much more valuable and that customers can get all the information they need within one go, and make more confident purchasing decisions.
  3. add other important pages related to shipping, privacy, etc., to your website and ensure that they are easy to discover. as of now, i didn’t see them.

overall, i would say focus on improving your store further. you should check shopify’s blog on best store and product page designs. that will provide you with a lot of valuable insights.

as of now it feels your store is under development and incomplete. in such a situation, it will be difficult for a user to come to your website and make a purchase.

hope this helps, and also, take my feedback constructively. if you have any questions, please ask.

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Hi @Margaret199214,

Before jumping into specific conversion fixes, it’s important to uncover the root cause behind low conversions. Here’s how you can do that:

1. User Testing

  • Direct Feedback: Ask friends or family who match your target audience to test your store and share honest feedback. You’ll often uncover usability issues or confusing layouts this way. A small incentive (like a discount or gift card) can motivate them to be more thorough.
  • Professional Testing: If you can’t find suitable testers easily, try platforms like UserTesting or TryMyUI. They connect you with real users who record their screen and reactions — super helpful for spotting friction points.

2. Visitor Behavior Tracking
Use tools like Google Analytics 4, Hotjar, or Crazy Egg to see how visitors actually interact with your store. Pay attention to:

  • Traffic Sources: Where your visitors are coming from
  • User Flow: How they navigate through your site
  • Drop-off Points: Where they leave before purchasing

Once you have this data, you can pinpoint exactly why customers aren’t converting — and fix it strategically instead of guessing.

Upsellise

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Hey @Margaret199214

Alright so traffic with zero sales means you’ve got a conversion problem, not a visibility problem. Let me break down what I’m seeing that’s probably killing your conversions.

First off, you’re still on a myshopify.com domain. That immediately makes you look less legitimate. People are way more hesitant to put their credit card info into a site that doesn’t even have its own domain. Grab a custom domain ASAP because that myshopify URL is screaming “I just started this yesterday” even if you’ve put serious work into it. It’s like $10 a year and makes a massive difference in perceived trustworthiness.

Next thing is your product positioning. You’re selling hair oil but you’re not really telling people why they should care. What problem does it solve? How is it going to make them feel? People don’t buy hair oil because they want a bottle of liquid, they buy it because they want healthier hair, more confidence, that feeling when someone compliments how good their hair looks. Your product pages need to sell that transformation, not just list ingredients and features. Show the before and after, tell the story, make them visualize what life looks like after using your product.

The “why” factor is completely missing from your store. Why should someone buy from you instead of grabbing hair oil from Target or Amazon? What makes your product different or better? Is it the ingredients, the sourcing, the results, your story? You need to answer that question loud and clear because right now there’s nothing anchoring people to your brand specifically.

Add a progress bar showing how close they are to free shipping or a discount threshold. If someone’s at $30 and free shipping kicks in at $50, they’re way more likely to add another product to hit that goal. But they need to see that opportunity right in front of them or they’ll never know it exists.

You should also be using that cart space to show what else goes with what they just added. Someone grabs a hair oil? Show them the scalp treatment or the leave-in conditioner or whatever complementary products you’ve got. The cart drawer is perfect for this because they’re already in buying mode and you’re just making relevant suggestions instead of hoping they’ll browse around on their own.

About the apps though. Don’t fall into the trap of installing a bunch of separate apps to customize your cart. You’ll end up with one for the slide-out, another for recommendations, maybe a third for the progress bar, and suddenly you’re paying $80-100 monthly for overlapping functionality. Just use something like iCart that bundles all of it together. Saves money and you won’t have to deal with compatibility issues when one app updates and breaks another.

Fix the domain situation first because that’s an immediate credibility killer. Then work on your product storytelling and explain why someone should buy from you specifically. Traffic means nothing if your store isn’t set up to actually convert those visitors.

Hello @Margaret199214

Your store looks sincere, but…

  • no content about this brand (at least on header section there could’ve been some line about what you sell)
  • low quality images
  • no info about product/ingredients
  • no content
  • no content
  • NO CONTENT

Would you buy from your store if you’re a shopper? probably not. Wear shoppers shoes and check your store once again. Simply, what are the questions you ask about a product/brand when you buy smth online? which pages you check?

If you search this question on google, you’ll be suggested some apps to pay.

For now, I’d recommend just focus on fundamentals (quality content and helpful product knowledge), those apps for engagement, personalization, bla bla … can come later.
Check best shopify store examples and take a note.

Try to improve your SEO optimization

Hello @Margaret199214,

Well, it’s a great sign that people are visiting your store!

From what I’ve seen, you could try adding a few more product photos or even some before-and-after shots if that makes sense for what you sell.

It’s also not super clear what the benefits of your product are. People usually like seeing others try it out on camera or talk about how it helps them. Adding that personal touch makes a big difference.

You could also show a bit more of yourself on the site, maybe share a short video talking about your products or show what happens behind the scenes. Shoppers love seeing who’s behind the brand.

And don’t forget social media! Posting packaging videos or little day-in-the-life moments can really help people connect with your business.

Good luck!

Hello,how are you doing?

Well every brand want to get result but not all can give it what it takes.you just have to be focused and I would love to share some insight thatcould help you drive sales.