I launched my store in q4 and have been testing PMax and display retargeting and am not getting any purchase conversions, only clicks to site.
I’ve switched from max conversions to max conversion value and back, still not seeing any performance uplift.
What’s your recommendation to understand why the campaign isn’t yielding the desired outcome?
Hello Lauren, great question, and welcome to today’s Shopify AMA! I’m Emmanuel from FeedArmy, and I’ll be your host for today’s session.
First check if your conversions are working, to do this go here: https://ads.google.com/aw/conversions
Then check the conversion action for purchase, and look at the column named status. Here it should say active, and if you hover over it, it will show a date when it was lasted activity.
If that is working, then make sure you have at least around 100 to 200 clicks, that is the usual amount of clicks you need to get 1 sale.
For example, if you have too many products, then PMax can not really work well if the budget is small, because then it needs to spread finly across all products.
Consider focusing only on a few products, like your top sellers. (sales from the website not advertising)
Also improve your data feed quality by following the requirements and recommendations here: https://support.google.com/merchants/answer/7052112?hl=en
Because this also has a big impact in increasing performance and reducing the cost per clicks.
