I appreciate the honesty of the business information in footer and it’s actually consistent throughout the policy pages. Major plus. I also noticed the policies link to other policies. Plus Plus. Social links are functional too. These are the things I look for right away.
Free Shipping is a plus. The requirement checkbox on cart is not… Unless you’re in the EU or something, it’s generally frowned upon, and if you are planning to run Google Ads that’s actually a violation.
On entry is an immediate newsletter subscription popup. your choice, but I would hold off on doing that until you get established. You want people to browse, not get annoyed and leave.
All products are on sale, at a non-sale time, which means you’re just trying to make it look like a deal. This will get old very quick. If you have a sale, put the appropriate products on sale and advertise the sale on the homepage. When the sale is over, edit the price.
Having the entire screen have an overlay when cart drawer is active is niche, but the dull yellow color looks pretty bad. I’m just not a fan of the color scheme as a whole.
Overall, with the exception of the products themselves and how much you’re trying to go for, I’d say this is pretty decent. But I would never buy from this site knowing this
And that was just a simple 5-second check.. Any diligent customer can see this.
Hello @Maximus3
I really appreciate your thorough feedback!
I’m new to all of this and I’m using Zendrop for drop shipping so pricing is not my strong area. I thought if I have the 30% off with the popup, then the prices will be reasonable, but your search shows that I will need to have the prices lower even without a discount pop up.
I will probably pause the popup for now since I will lower the prices anyways.
Again, thank you for your reply I really do appreciate it, and if you have any more suggestions I would greatly appreciate that.
Problem isn’t the color scheme, it’s the brand color insisting on itself everywhere except where it matters.
So even the addtocart buttons the most important calls to action , CTA’s, stand out in that noise.
Yellow on darkish gives good contrast if presenting this to some investors but on the day to day it’s too much in all the wrong places.
Yeah but sites like this never want savvy customers anyway.
I recently reviewed a Shopify store (theyystore.com) and noticed a few areas where UX and conversion can be improved.
Some Suggestion need to improve the Conversion :
1. Collection List Section
Collection names are not clearly visible
Alignment and spacing feel inconsistent
Overall, it impacts usability and visual clarity
Homepage – Sections
To make the homepage more conversion-focused, I’m thinking of adding:
Hero Section (CTA + banner)
Value Proposition Bar (Free shipping, easy returns, etc.)
Featured / Best Sellers
Social Proof (reviews)
Why Choose Us (USP )
CTA Banner (offers)
Newsletter Signup (with discount incentive)
Product Page – Missing Elements
Some important conversion elements seem to be missing:
Size Guide
Trust Badges
Shipping & Returns Info
Customer Reviews
Urgency Indicators (low stock )
Collection Page Improvements
Better structured product grid
Collection banner or collection image
Breadcrumb navigation across the store
Essential Pages
I also noticed the need for stronger policy and trust pages:
About Us
Shipping Policy
Return & Refund Policy
Privacy Policy / Terms
Domain Concern
The domain name doesn’t seem aligned with the brand, which might affect trust and recall.
Hi @theyystore, I went through the store and read the thread. Others have covered the color scheme, the cart checkbox, the always-on-sale pricing, and the missing homepage sections. I’ll focus on what hasn’t been mentioned yet because honestly, fixing the design won’t fix your conversion problem if these three things stay broken.
1. Google Ads is the wrong channel for this store right now and it’s quietly burning your budget
You said you’re running Google Ads. A quick check (as Maximus3 showed with the Temu / Walmart screenshot) tells the whole story: your products are Zendrop dropship SKUs that Temu, SHEIN, Walmart, and AliExpress are already selling for 30–60% less. On Google Shopping, the algorithm sorts primarily by price + merchant reputation. You cannot win that auction. You’ll get clicks because people are curious, but when they land on your PDP they can reverse-image-search the dress and find it for $9 in under 10 seconds. That’s your zero-conversion problem in one sentence.
Two things to do this week:
2. Your product pages have no “why buy from you” layer
I looked at the Flowy Summer Beach Midi Dress PDP. It has 3 images, a generic stock description (“embrace the carefree spirit of summer”), no size chart, no reviews, no material composition, no “made for / who it’s for,” no return window callout above the fold. A shopper comparing you to the Temu listing has zero reason to pick you, even if your design was better.
Minimum fixes per PDP:
3. You’re invisible to AI shoppers and that’s the bigger problem coming
Something almost no small store is doing yet: ChatGPT, Perplexity, Gemini, and Copilot now recommend products directly inside the chat (Shopify Agentic Storefronts is already live for US merchants). When someone asks “best flowy midi dress for a beach vacation under $35,” the AI looks at structured product data, reviews, and brand signals not Google Ads. Right now your store has:
This is a channel that’s growing fast, doesn’t cost anything to show up on, and rewards the things you have to fix anyway (rich descriptions, reviews, schema). I’d start building for it in parallel with fixing the paid funnel.
Priority order if I were you:
Happy to go deeper on any one of these if useful. Good luck the brand concept (YY Group, handpicked, personal story in About) is actually your strongest asset. Lean into that in the copy and you’ll separate from the Temu pack.
Regards,
Rahul
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Hi @theyystore, other contributors have mentioned most of the reasons why there are no conversions. Here are some other reasons that might cause the result:
The catalog is too limited. There are only two large categories. Fashion is a fast-paced, trendy industry. You need to pick up the styles that are on trend. If you are just a general seller without a niche. Normally, our sellers upload over 1,000+ trendy styles to test which style is the winner. They act more like a marketplace, but a marketplace in a niche, not the overall general style. Like a marketplace for black women, a marketplace for Y2k.
Though the catalog is limited, I can not see what kinds of audiences you are going to sell to. Fashion is a large category, yet very personal for individual shoppers. They won’t buy if they can not see anything special for themselves.
Google Ads is not a good channel for fashion promotion, as the big brands like SHEIN, Temu, Nike, Fashion Nova, etc. are saturated on Google already. You may try meta ads, whose algorithm is based on hobbies, instead of pricing. But the premise should be that you have a special eye-catching style and you know clearly about the kind of audience that you would target. The average conversion rate for the fashion industry is about 2.5%, which is quite low compared with other general industries. Most successful fashion sellers do not sell products; they sell lifestyles, cultural identity, etc.
Most of our successful fashion sellers build their brands with their community. They know what their community needs. Hope it helps.
Thank you Rahul for all the helpful tips. I’m still learning and all of these tips are amazing.
Thank you so much for all the helpful tips. I will defenitely try to get more products and broaden the catalog.
Hi @theyystore
Write the way people actually talk. Describe the products the way you’d describe them to a friend, how they fit, what they feel like, when you’d wear them. That kind of copy converts way better than formal brand language.
The other thing is that The YY Store as a name and “handpicked everyday products” as a positioning doesn’t give someone a reason to choose you over any other clothing store. Google ad traffic is cold traffic and cold visitors need a compelling reason to stay. What makes your summer collection worth buying specifically needs to be clearer on the homepage.
Your slider cart is already there which is good but it’s sitting completely idle. You have a men’s and women’s summer collection and the cross-sell combinations are really natural. Someone adding a women’s linen dress should be seeing the floral camisole or the jumpsuit right there in the cart. Someone buying a men’s polo shirt might want the linen tee alongside it. That’s how you turn a single item order into a two or three item order without spending more on ads.
A free shipping progress bar inside that cart would also work well here. Summer clothing buyers are often open to grabbing one more piece if there’s a visible incentive to do so.
Don’t install separate apps to build all of this out though. Something like iCart handles the slider cart, progress bar and in-cart cross-sells all together in one place without slowing your store down.
clothing is one of the hardest categories to convert in because people can’t touch or try on the product. everything rides on your imagery. if your photos are flat lays or mannequin shots, you’re leaving a ton of conversions on the table. people need to see clothes on a real body to imagine themselves wearing it.
we ran into this exact problem with our clothing line and started using Prodofoto to generate on-model shots from our product photos. the difference in click-through and conversion was night and day. it has an on-model editorial mode that puts your clothes on AI-generated models in real settings. for a clothing store specifically, that single change will probably move the needle more than anything else you could do right now.
