Office Hours with Shopify SEO Expert Kyle Risley

We are currently doing a migration from Magento to shopify but we are having a lot of errors acording to ahrefs, theres a plugin that we can use in shopify to analyse the new website?

Hello can you look at my site and tell me what improvements I can make? I’m targeting a niche target market (Dungeons and Dragons inspired by Japanese design) so I was wondering if perhaps I should use key words that are relevant to them. Here’s my site: https://www.lunasquest.shop/ I’m super new to SEO so I’d appreciate any new info. I’m not sure where I can make improvements. Meta description? More blogs? Thanks!

Unfortunately I can’t provide personalized advice as part of this AMA.

I’d recommend checking out the recent SEO Beginner Tutorial that we just published on the Learn With Shopify YouTube channel.

You can also check out Learning SEO.

Use GSC

I don’t write meta descriptions at all. I just focus on writing the important content on the page. But if you want to write them, you can use the “Search engine listing” tool at the bottom of each page’s editor to see how it will look in search engine results.

I would just use Google Search Console to help report 4xx and 5xx errors and then Screaming Frog to crawl the new site.

Hopefully you have a redirect mapping of your Old URLs to your New URLs. Assuming you do, then make sure all redirects are working as expected. If you did not set up redirects, then you must set up 1:1 redirects from all old URLs to its new URL counterpart, especially for URLs that received traffic or made you money.