Will this be recorded and available for those who aren’t able to attend live? I’m eager for the insights but can’t make the scheduled date.
Topic summary
Shopify hosted a text-based SEO Office Hours on December 19, 2024 (1-3 PM EST) with Kyle Risley, Senior SEO Lead at Shopify. The event allowed merchants to post questions about search engine optimization for their stores.
Format Confusion:
Many participants expected a video webinar or presentation but discovered it was a text-only Q&A forum. The Google Calendar link malfunctioned, adding to confusion. Multiple users requested recordings or video formats, expressing difficulty following the text-based discussion and managing email notifications.
Common Questions Asked:
- Where to start with SEO basics and beginner resources
- How to optimize product pages, metadata, and alt text
- Impact of blog posts on SEO rankings
- Multi-language/international SEO strategies
- URL structure concerns (Shopify’s automatic /products/ and /collections/ additions)
- Backlink strategies and keyword research
- Technical issues like sitemap problems and traffic drops
- SEO tools and apps recommendations
- Measuring SEO performance and conversion rates
Kyle’s Responses:
Kyle directed many users to Shopify’s recent SEO Beginner Tutorial on YouTube and recommended installing Google Search Console. He advised against changing URLs and noted product metafields can help SEO indirectly.
Event Status:
The session closed at 3 PM EST with Kyle continuing to answer posted questions. No recording is available due to the text-only format.
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