Office Hours with Shopify SEO Expert Kyle Risley

Thank you for your answer. That makes so much sense.

  1. If I put in “Crochet pattern” in the title and the title right now is not a SEO title, but the name of the pattern, like “Chess Cardigan”, should I then instead write “Crochet pattern for the Chess Cardagan” (which no one would ever search for because no-one knows that a Chess cardigan excists) or should it be more of a short description of the product, like " Easy crochet granny square cardigan pattern"? That’s a keyword I would use in a blog post and also a keyword that’s searchable.

  2. Does our current url with the myshopify in it, affect SEO? (My blog URL is YippieYarnYay and my shopify shop URL is yippieyarnyay.myshopify

  3. You mention target tags and also creating a collection. A bit unsure what that actually is. Can you tell me exactly where to find it?

  4. When I go into the Product menu and select a product and then scroll way down to Search engine listing, there’s a field called Page title which is different from the product title. Is this what you mean by title tags or is this something else?