Office Hours

Topic summary

Users experienced confusion about the format of Shopify’s SEO Office Hours event with Kyle Risley, expecting a live webinar or Zoom call rather than a text-based Ask Me Anything (AMA) format.

How the event actually works:

  • Navigate to the SEO Office Hours board on Shopify Community
  • Click “Ask a Question” and post your SEO question
  • Kyle Risley responds to questions posted during the February 13th window (1pm-3pm EST)
  • All questions and answers remain viewable on the board for later reference

Key points of confusion:

  • No video/webinar component exists
  • No Zoom links or registration required
  • Participants can view responses from their profile or by browsing the board
  • The event is entirely text-based and asynchronous

Several users expressed frustration about the lack of clear communication regarding the format, with some calling it “useless” and “a waste of time” after spending 30+ minutes trying to find a non-existent video link. The moderator repeatedly clarified the text-based format and provided step-by-step instructions.

Summarized with AI on October 23. AI used: claude-sonnet-4-5-20250929.

Will we be able to read through the questions and answers Kyle gives? Not sureI’m understanding how this works

Hey @MOQUE ,

You will indeed be able to read through all the questions and answers Kyle provides. Here is how it works:

  1. Go to our SEO Office Hours board (the board you commented this on)
  2. Click Ask a Question
  3. Write your question
  4. Click Post at the bottom of the page
  5. Join us February 13th to see your answer from Kyle Risley!

Can’t make it on the day? Not a problem, you will be able to see the answer to your question from your Profile or by finding your question in the board. You can also click into other questions to read through their answers.

No registration required! Simply post your question now between 1pm and 3pm EST to receive a reply from Kyle.

I cant get into the office hours with kylie Risley can someone help me - it seems bogus

it has already taken 30 minutes - what a waste of time…no reminders no links to zoom nothing - wow

This is not answering our questions. This interface is not helpful at all and no one is able to access anything. I hope that there is some sort of transcript with all of the questions and answers Kyle provides because this has been useless and a waste of time.

Hey @Waysie ,

You are in the SEO Office Hours! This is not a webinar or video call. It is an Ask Me Anything event. The event page has instructions for posting your question, but I will also copy them here for your convenience:

How It Works

Our AMA format has changed. Please read these instructions to ensure your question is answered.

  1. Go to our SEO Office Hours board
  2. Click Ask a Question
  3. Write your question
  4. Click Post at the bottom of the page
  5. Join us February 13th to see your answer from Kyle Risley!

Can’t make it on the day? Not a problem, you will be able to see the answer from your Profile or by finding your question in the board.

No registration required! Simply post your question now or on February 13th between 1pm and 3pm EST to receive a reply from Kyle.

You can also click into other questions to see what other members are asking about, and see Kyle’s reply once he posts them.

All the questions are viewable here which is also where you can post your questions. You can click into any question on that board to read it in full and see replies if there are any. This is a text based event so there is not webinar or video component to go with it. If you still have questions about the format you’re welcome to post them here and I can answer!