OG:image Tag isn't using the right image, tried everything I can think of

Technical Q&A
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Topic summary

A Shopify store using the Impact 4.0.2 theme is experiencing issues where Meta’s scraper pulls the site logo instead of product/page images for og:image tags, despite correct implementation in the code.

Current situation:

  • The og:image tag correctly references product images in the page source
  • Meta’s debugger shows an error indicating the og:image isn’t explicitly defined
  • W3C validator flags meta tag syntax errors across the theme

Suspected causes:

  • Past SEO services or apps may have modified the theme’s meta tag structure
  • Meta may be caching an outdated version of the og:image
  • The theme’s meta tags may have been altered from their original valid format

Recommended troubleshooting steps:

  • Test with alternative social media debugging tools to rule out Meta-specific caching issues
  • Install a fresh backup of the same theme version to compare code
  • Contact previous SEO service providers about potential modifications
  • Force Meta to refresh its cache of the og:image

Status: Unresolved. The user plans to contact past SEO services or hire third-party help if the issue persists. Theme developers declined to assist, stating they only support issues inherent to the original theme.

Summarized with AI on November 17. AI used: claude-sonnet-4-5-20250929.
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OK, another update - I tried running it through https://validator.w3.org/, and it flagged almost all of the meta code with the following:

Meta line errors.JPG
Meta line errors.JPG1762×639 112 KB

I’ll admit I’m nowhere near savvy enough to understand this, but as far as I can guess, something’s changed in the way those parts are meant to be written and they’re no longer valid. Again, it would be great to get help from the original devs, but they’re saying they have no input on meta tag issues.