OG:image Tag isn't using the right image, tried everything I can think of

Technical Q&A
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Topic summary

A Shopify store using the Impact 4.0.2 theme is experiencing issues where Meta’s scraper pulls the site logo instead of product/page images for og:image tags, despite correct implementation in the code.

Current situation:

  • The og:image tag correctly references product images in the page source
  • Meta’s debugger shows an error indicating the og:image isn’t explicitly defined
  • W3C validator flags meta tag syntax errors across the theme

Suspected causes:

  • Past SEO services or apps may have modified the theme’s meta tag structure
  • Meta may be caching an outdated version of the og:image
  • The theme’s meta tags may have been altered from their original valid format

Recommended troubleshooting steps:

  • Test with alternative social media debugging tools to rule out Meta-specific caching issues
  • Install a fresh backup of the same theme version to compare code
  • Contact previous SEO service providers about potential modifications
  • Force Meta to refresh its cache of the og:image

Status: Unresolved. The user plans to contact past SEO services or hire third-party help if the issue persists. Theme developers declined to assist, stating they only support issues inherent to the original theme.

Summarized with AI on November 17. AI used: claude-sonnet-4-5-20250929.
7

Try a different service from meta to rule out a problem with them.

If working in different tools it’s probably a cache issue with meta .

https://stackoverflow.com/questions/7572441/facebook-like-showing-cached-version-ogimage-way-to-refresh-or-reindex-it etc