A Shopify store owner selling custom keepsake jewelry (handwriting, fingerprints, engravings) has operated for one year with zero sales despite building the site themselves, hiring an SEO specialist (ended in April), and running paid Facebook/Instagram ads. They’re receiving numerous unsolicited service offers, particularly via Fiverr and WhatsApp, and are uncertain whom to trust.
Store receives traffic (Instagram shows 5,000+ daily views), indicating the core issue is conversion rather than visibility. The owner started with a $15k budget and feels discouraged and overwhelmed.
Community feedback identifies several issues:
Design & readability: Text too small (12.5px), thin gray font on white background difficult to read; Dawn theme lacks premium feel for luxury jewelry
Trust signals missing: No physical address, phone number, business registration details, or customer reviews/testimonials
Content gaps: Minimal product descriptions, missing collection descriptions, no alt text on images, meta descriptions too long
Technical: Slow mobile performance (poor LCP scores), images not optimized, non-clickable product images on homepage
Marketing approach: Need more lifestyle/emotional imagery showing products being worn, customer stories, and social proof
Recommended actions include:
Increase font sizes to 16px base, add contact information prominently
Gather reviews through influencer gifting or friends/family orders
Thank you so much for taking the time to point this out to me. I really appreciate your advice and for bringing this to my attention. I didn’t realize that I could edit my post to add the website link, so this is definitely something I’ve learned from your comment, and I’ll make sure to keep it in mind for the future.
I do understand your point, though I believe having zero sales isn’t only because of this specific reason. I’m still a beginner and learning a lot along the way. Even though my shop is not yet perfect or complete, I’ve been putting in a lot of effort to improve it. I’m the only one working on it while also managing other responsibilities at home, so progress takes a bit more time.
I’ve been trying to learn as much as I can, applying the helpful hints I’ve received, and I’m doing my best to make it work step by step. Thank you again for your guidance and for reminding me that I can edit my post — I’ll be more careful and thoughtful moving forward.
@C-O-J I have attached the image with suggestions. These suggestion only for website outer look and feels. there are many suggestions for inner,Structures etc.
Hey @C-O-J,
Do check the following points, it might be helpful: Check the basics first – Make sure your store looks professional, loads fast, and builds trust (clear policies, reviews, contact info).
Drive targeted traffic – Without the right visitors, sales won’t come. Try SEO, social media ads, or influencer partnerships.
Showcase with video – Adding product demo or review videos can boost trust and conversions. Apps like EmbedAnymake it easy to embed videos from YouTube, TikTok, or Instagram without coding.
Optimize product pages – Write compelling descriptions, use high-quality images, and test different pricing or offers.
Build social proof – Display testimonials, UGC (user-generated content), and trust badges to reduce hesitation.
Others have already shared some solid advice, but I’d like to add a few more suggestions that could really help:
Google Analytics 4 & Hotjar – Use these tools to see where visitors are dropping off. This insight is crucial for identifying friction points in your store.
User Testing – Ask relatives or trusted testers to review your site. Honest, outside feedback can often reveal issues you might miss yourself.
Generative Engine Optimization (GEO) – As more people begin using AI chatbots to search for products instead of traditional search engines, make sure your store is optimized for these platforms. This can help you stay ahead of the curve and reach more potential customers.
Hello, i checked out your store, your products look great. One quick tip: you might want to work on your product descriptions and add reviews. That alone can boost trust a lot. I struggled with the same thing when i launched my store, so I get
