Ongoing Automatic Discount for VIP Members

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Topic summary

Core Request:
Fiona seeks to implement an automatic discount for VIP customers that applies at checkout without requiring a discount code or manual entry each time.

Key Constraint:
The team wants to avoid requiring customer login, as this creates “buyer friction” that could discourage purchases.

Technical Challenge:
Shopify’s native functionality doesn’t support automatic discounts based on customer segments—only minimum purchase amounts or quantities. Customer-tagged discounts require entering a code at checkout.

Proposed Solutions:

  • Customer tagging + login: Multiple responders suggest tagging VIP accounts so discounts apply when customers log in, though this conflicts with Fiona’s friction concerns
  • Third-party apps: Several apps are recommended that enable automatic discounts for tagged customers:
    • Strike Automatic Discounts (supports customer tags, metafields, or specific customers)
    • Discount Depot (shows discounted prices for tagged VIP customers)
    • Alpha Loyalty (VIP tier system with automatic checkout discounts)
    • AiTrillion (VIP tiers with various discount types)
  • No-app solution: One user shared a YouTube tutorial for implementing this without apps

Status: Discussion remains open with multiple app-based workarounds offered but no resolution to the core friction concern.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.
6

Hi @Fiona000
Did you find a solution for this, if not you can try using a Custom Discount App for the same.

As you only want the discount to be shown to the VIP Customer Segment, you might be using tags for the VIP customers, Using these tags you can create custom discounts for these customers on each product. You can check the Discount Depot App (https://apps.shopify.com/custom-pricing-shipping), I have been using the Discount Depot app for my website to automatically show products at discounted prices for my VIP customers. We can create a rule of 20% discount for VIP customers which makes all my customers tagged with VIP Customers have a 20% discount on all the products they purchase.