Opened a store a week ago

Shopify Discussion
1

Hello i opened a store a week ago or so on shopify but no sales. I need help big time as I don’t know what do do now to fix it. Any help would be greatly appreciated

3

Hey @Adrian14

Welcome to the community!

Quick heads up first, you don’t get sales in just a snap. It’s something that takes time especially if you’re new to the industry. If you’re looking for a feedback then I can’t provide you one yet because you didn’t attach your store URL in your original post.

Did you do some research or tried looking for some references that are similar to your niche? We have a Store Feedback board here in the community where you’ll find some valuable advices by some experienced developers and merchants. I suggest you do take some advices from there as well.

Moreover, share your store URL and I’ll not only provide you a personalized feedback but will also point you to the right direction.

Cheers,
Moeed

4

Hi @Adrian14 ,
It’s only been a week, so don’t panic most new Shopify stores don’t get sales immediately. The first thing I’d check is:

  • Are you getting visitors? If not, focus on driving targeted traffic through SEO, social media, or ads.
  • If you have traffic but no sales, review your product pages, pricing, shipping costs, trust signals (reviews, contact page, return policy), and checkout experience.
  • Make sure your store loads quickly, looks professional on mobile, and has clear product descriptions and high-quality images.
  • Set up GA4 or Shopify Analytics to see where visitors are dropping off (product page, cart, or checkout).

If you’re comfortable sharing your store URL, the community can provide specific feedback on what’s working well and what could be improved.

5

Thanks a million. I am new to this and im not sure if im doing something wrong but any feed back ye both would be great. Here’s the url novanexa-store.myshopify.com feels free to give any input

6
7

what have you been doing to get sales ad have you done the fundamentals a store needs to attract customwers that will buy

8

I haven’t had any sales, thats why im wondering if im doing something wrong or is my store not good. I don’t know. I put a few paid reels on Facebook got a good few views but nothing

9

welcome to the enterpreneurship. It takes months to gain any traction.

Use session replay like that in posthog. It records videos of how user is using your site (some privacy issues though). It gives lots of insights like which pages customers are not visiting/visitng → so you can decide which pages should be fixed earlier.

It is also free for less users.

image
image1920×1197 144 KB

You are selling almost everything. You have 181 products spread across clothing, electronics, jewellery, pet supplies, toys, health and beauty, household supplies and car accessories.

The headline on your homepage - “You’ll find the best products here”. It is quite generic.

Poor SEO:

  • headline is “baked” into the banner image. It is not real text. Google cannot read it.
  • no meta description

There are lots of free seo analysis tool out there. Use them.

NovaNexa homepage: default announcement text and a headline baked into the image
NovaNexa homepage: default announcement text and a headline baked into the image1400×665 183 KB

The Best Sellers row:

Best Sellers row: a EUR 247 sweatshirt beside a EUR 3 pet ball
Best Sellers row: a EUR 247 sweatshirt beside a EUR 3 pet ball1400×445 131 KB

Fix: rename “Best” to “New in”. Use like four products from one category in a similar price range.

Clean up your prices - €247,35. €78,93. €69,54. €2,61. Round them to ,99.

sub €3 products: After shipping and ad cost those cannot make money. So drop them or create a bundle

Dont directly import the product images. Clean them up. Sizes and background should be the same

Three products have no image:

  • Portable Projector at €72,00,
  • Breathing Plush Music Doll,
  • UV Toothbrush Sanitizer.
10

hi are you not getting any traffic at all or you just want more so i can know how to help you

12

Yeah a week is usually not gonna cut it. Nevermind the insane prices you set on the few products in your store… Just put yourself in the customer’s shoes… you go to a random website and you see this. Would you pay 288 bucks for a sweatshirt? Come on…

1001680865
10016808651080×1817 256 KB

It’s not that hard to just do a few double checking of this and that to see what it looks like. But it is quite hard to build yourself a reputable brand. Here’s some things to go over and really truly ask yourself deep down “Am I really cut out for this?” ------

Non-exhaustive Shopify Store Build Checklist

1. Foundation

  • Choose a Shopify plan
  • Set store name and business address
  • Set currency and timezone
  • Add contact email
  • Enable two-factor authentication
  • Invite staff and set permissions
  • Set up staff roles and access levels
  • Review and accept Shopify’s Terms of Service
  • Set up billing and payment method for Shopify subscription

2. Products

  • Write product titles
  • Write product descriptions
  • Upload product images
  • Set prices and compare-at prices
  • Add cost per item
  • Configure inventory tracking
  • Set stock quantities
  • Add product variants
  • Add SKUs and barcodes
  • Add weight and dimensions
  • Tag products
  • Add SEO title and meta description
  • Add product type and vendor
  • Enable gift wrapping option if applicable
  • Set up digital products or downloads if applicable

3. Collections

  • Create manual or automated collections
  • Add collection images
  • Set collection sort order
  • Add SEO title and meta description
  • Set up seasonal or sale collections
  • Pin featured collections to homepage

4. Theme & Design

  • Browse and choose a theme
  • Duplicate theme for safe testing
  • Set brand colors
  • Set fonts and typography
  • Upload logo
  • Upload favicon
  • Customize hero banner
  • Set up announcement bar
  • Configure featured collections section
  • Add trust badges or icons
  • Customize product page layout
  • Customize collection page layout
  • Set up cart (drawer vs. page)
  • Add upsell section on product page
  • Add cross-sell section on cart page
  • Customize 404 error page
  • Configure header layout
  • Build main navigation menu
  • Configure footer layout
  • Add social media links to footer
  • Add newsletter signup to footer
  • Test mobile responsiveness
  • Test page speed
  • QA all pages on desktop and mobile
  • Publish theme

5. Pages & Navigation

  • Create About page
  • Create Contact page
  • Create FAQ page
  • Create Refund Policy page
  • Create Privacy Policy page
  • Create Terms of Service page
  • Create Shipping Policy page
  • Create Accessibility Statement page
  • Set up blog (if using content marketing)
  • Build footer menu
  • Configure breadcrumbs
  • Set up search functionality
  • Add size guide page if applicable

6. Domain & Email

  • Purchase or connect custom domain
  • Set primary domain
  • Remove myshopify.com as primary
  • Configure www vs. non-www redirect
  • Set up SSL certificate (automatic in Shopify)
  • Set up URL redirects for old pages
  • Configure professional email address (Google Workspace, etc.)
  • Set up email forwarding if needed
  • Add social media handles
  • Verify domain in Google Search Console
  • Verify domain in Meta Business Manager

7. Payments

  • Enable Shopify Payments
  • Add PayPal
  • Enable Shop Pay
  • Enable Apple Pay
  • Enable Google Pay
  • Set up manual payment methods if needed
  • Configure multi-currency if selling internationally
  • Set up B2B or wholesale payment terms if applicable
  • Run a test transaction

8. Shipping

  • Define domestic shipping zones
  • Define international shipping zones
  • Set flat rate shipping
  • Set weight-based shipping rates
  • Set carrier-calculated rates
  • Configure free shipping threshold
  • Set up fulfillment locations
  • Assign inventory to correct locations
  • Configure local delivery (if applicable)
  • Set local delivery radius and fees
  • Configure local pickup (if applicable)
  • Set pickup instructions and hours
  • Connect 3PL or dropshipping integration
  • Set up shipping label printing
  • Configure package dimensions for rate calculations
  • Set up shipping insurance if applicable
  • Customize packing slip template
  • Set up return shipping labels
  • Configure PO Box or restricted address rules
  • Test shipping rate calculations at checkout

9. Taxes

  • Enable automatic tax calculations
  • Configure regional tax rules
  • Set product tax exemptions if needed
  • Set customer tax exemptions if needed
  • Review VAT/GST for international markets
  • Enable tax-inclusive pricing if applicable
  • Set up tax overrides for specific regions
  • Consult a tax professional for compliance

10. Email Notifications

  • Customize order confirmation email
  • Customize shipping confirmation email
  • Customize out for delivery email
  • Customize delivered email
  • Customize refund email
  • Customize cancellation email
  • Customize abandoned cart email
  • Customize draft order invoice email
  • Customize gift card email
  • Customize account welcome email
  • Customize password reset email
  • Customize B2B/wholesale notification emails
  • Add store logo to all email templates
  • Match email colors to brand
  • Test all notification emails before launch

11. Marketing & Promotions

  • Set up discount codes (percentage, fixed, free shipping)
  • Set up automatic discounts
  • Create a BOGO or buy X get Y discount
  • Set up gift cards
  • Configure sale pricing on products
  • Set up a referral or affiliate program
  • Create a loyalty and rewards program
  • Set up a flash sale collection
  • Schedule seasonal promotions
  • Set up abandoned cart recovery
  • Create a welcome discount for new subscribers
  • Set up post-purchase upsell offers
  • Configure cross-sell recommendations
  • Set up a bundle offer
  • Create a free gift with purchase promotion

12. Email & SMS Marketing

  • Install email marketing app (Klaviyo, Omnisend, Shopify Email, etc.)
  • Build email subscriber list opt-in
  • Create welcome email series
  • Create abandoned cart email flow
  • Create post-purchase thank you email
  • Create win-back/re-engagement flow
  • Create browse abandonment flow
  • Set up SMS marketing opt-in
  • Create SMS abandoned cart flow
  • Create SMS promotional campaigns
  • Segment email list by purchase behavior
  • Set up product review request email
  • Schedule regular newsletters

13. Social Media & Channels

  • Connect Facebook and Instagram Shop
  • Set up TikTok Shop if applicable
  • Connect Pinterest catalog
  • Set up Google Shopping feed
  • Enable Buy Button channel if needed
  • Connect Spotify or other niche channels if applicable
  • Add social proof widgets to storefront
  • Set up shoppable posts on Instagram

14. Apps

  • Product reviews app
  • SEO app
  • Email/SMS marketing app
  • Loyalty and rewards app
  • Upsell and cross-sell app
  • Bundles app
  • Subscription app (if applicable)
  • Live chat or helpdesk app
  • Accounting integration
  • Social proof or urgency app
  • Affiliate or referral app
  • Returns management app
  • Wishlist app
  • Back-in-stock notification app
  • Currency converter app (if not using Shopify Markets)
  • Age verification app (if applicable)
  • Pre-order app (if applicable)

15. Analytics & Tracking

  • Connect Google Analytics 4
  • Install Meta Pixel
  • Install TikTok Pixel
  • Install Pinterest Tag
  • Set up Google Search Console
  • Submit sitemap to Google
  • Configure UTM tracking
  • Set up Shopify Reports dashboard
  • Enable Shopify attribution reporting
  • Set up conversion tracking in Google Ads
  • Set up heatmap or session recording tool (Hotjar, Lucky Orange, etc.)

16. SEO

  • Add meta titles to all pages
  • Add meta descriptions to all pages
  • Optimize image alt text
  • Set up 301 redirects
  • Check for duplicate content
  • Add structured data/schema markup
  • Verify sitemap is submitted
  • Check robots.txt
  • Set up canonical URLs
  • Optimize page load speed
  • Add internal linking between pages and products
  • Research and target relevant keywords

17. Customer Experience

  • Set up live chat or chatbot
  • Create a clear returns and refund process
  • Add FAQ section to product pages
  • Set up a helpdesk or ticketing system
  • Enable product reviews and ratings
  • Add wishlist functionality
  • Set up back-in-stock alerts
  • Add size guides or product comparison tools
  • Enable order tracking page
  • Set up a loyalty program for repeat customers

18. Legal & Compliance

  • Add cookie consent banner
  • Ensure GDPR compliance for EU customers
  • Add CCPA opt-out for California customers
  • Review and publish all policy pages
  • Ensure accessibility standards are met (WCAG)
  • Add age verification if selling restricted products
  • Register business and obtain necessary licenses

19. Launch Prep

  • Place a test order
  • Test all discount codes
  • Test gift cards
  • Verify all email notifications send
  • Check all links and buttons
  • Verify inventory levels
  • Review checkout flow end-to-end
  • Test on multiple browsers
  • Test on multiple devices
  • Back up theme

20. Launch

  • Remove storefront password
  • Announce via email list
  • Announce via social media
  • Launch paid ads if applicable
  • Submit sitemap to Google
  • Share with friends and family for initial traffic

21. Post-Launch

  • Monitor live orders and traffic
  • Check conversion rate
  • Identify checkout drop-off points
  • Collect customer reviews
  • A/B test homepage
  • A/B test product pages
  • Optimize based on analytics
  • Schedule promotions and campaigns
  • Audit product listings regularly
  • Update content and blog regularly
  • Plan loyalty and retention campaigns
  • Review and respond to customer feedback
  • Monitor site speed and uptime
  • Run monthly SEO audits
  • Refresh ad creatives regularly
13

Hey, @Adrian14
Hope you are doing great!
I’d recommend checking out Rebuy if you need advanced upsell and cross-sell features. It’s flexible and works well for growing stores.

14

Congrats on launching. The others gave you good technical fixes, but the primary issue I see is the store has no lane.

You’re selling a $288 sweatshirt, a $4 dog ball, a hydrogen water cup, and a massage gun. General stores don’t really work anymore. There’s no reason to pick you over Amazon, and you can’t market a store that has no customer. Your hero says “You’ll find the best products here,” which could be any store selling anything.

Pick a niche and go two or three levels deep. Not “a general store,” not even “a fitness store.” Go to “a fitness store for people training at home in small apartments,” or “a supply store for working dog owners.” That specificity is also what makes marketing possible, because a niche has a subreddit, a group, a TikTok corner. A general store has nowhere to post. You can always widen later, once you’ve proven you can sell to that one person.

On the images: AI is fine, nobody cares. The problem is yours are generic. A stock guy in a hoodie cheering at his phone reads instantly as a template. Make them specific to your niche and your actual product, or just order a couple of items and shoot real photos on your phone.

Then a few quick ones. Cut the catalog to 15 to 25 products that serve that one person. Rewrite the hero as real text naming who it’s for (and even who its NOT for). Add an about page with your name and face, since new stores lose sales to “is this even real,” not to price. Fix the dropship tells like “Welcome to our store”, and get your first ten reviews by selling cheap to people in that niche and asking for honest photos.

Last thing, and it’s not your priority right now, so fix the niche first. But I founded Carti, an AI sales associate for Shopify. Once you have a lane and some traffic, it answers buyer questions and helps people find the right product. Plus, the part that would help you earliest is seeing what your visitors are actually asking, which is useful signal while you’re still deciding what to sell. It’s free at your size, so it costs nothing to have running while you sort the rest out.

15

@Adrian14

Welcome to the community.

You opened a new store and do not know what to do. Well, you have to work more on the store and learn from Store Feedback and the experiences of others. So not 2-3 topics but 100+. You will learn some patterns, see some tips that worked on other stores and what is missing on yours.

Read 3 times @Maximus3 amazing checklist, and go through it one by one.

And be patient. So learn, apply, repeat.

Also, please remove a long screenshot from admin as your banner on home :slight_smile:

Good luck.

16

Hi @Adrian14

Homepage Improvements

1.Improve Hero Banner

Current hero banner doesn’t clearly explain:

  • Why customers should buy
  • Your unique selling point
  • Benefits
  • Shipping information

Instead include:

  • Free Shipping
  • 30-Day Returns
  • Secure Checkout
  • Fast Delivery
  • Shop Now CTA

2.Add Trust Badges

Place trust badges below hero section.

Examples:

  • Secure Payment
  • SSL Protected
  • Fast Shipping
  • Easy Returns
  • Money Back Guarantee

This increases buyer confidence.

3.Add “Why Choose NovaNexa”

Create a section with icons.

Example:

✓ Premium Quality
✓ Fast Shipping
✓ Secure Payments
✓ Excellent Customer Support
✓ Carefully Selected Products

4.Add Customer Reviews

Homepage has no reviews.

Add:

  • Star ratings
  • Customer testimonials
  • Photo reviews

Social proof increases conversions significantly.

5.Add Featured Collections

Instead of showing random products.

Example:

Home Essentials
Kitchen
Pets
Fitness
Car Accessories
Tech

Makes browsing easier.

6.Add Best Seller Section Above Fold

Currently users scroll before seeing products.

Move:

Best Sellers

higher on homepage.

7.Add Featured Categories

Large category cards.

Example:

:house: Home
:dog_face: Pets
:flexed_biceps: Fitness
:cooking: Kitchen
:automobile: Car Accessories
:mobile_phone: Electronics

8.Add Recently Viewed Products

Helps users continue shopping.

9.Add Newsletter Benefits

Instead of

Subscribe to our emails
write

“Get 10% OFF your first order”

10.Improve Footer

Footer is very empty.

Add:

About Us
Contact
FAQ
Shipping Policy
Returns
Privacy
Track Order
Blog

Product Page Improvements

1.Product Images

Current images are simple white-background mockups.

Improve by adding:

  • Lifestyle photos
  • Close-up images
  • Zoom images
  • Videos
  • 360° views

2. Product Description

Current description is too long and not easy to scan.

Use sections:

:check_mark: Features
:check_mark: Benefits
:check_mark: Specifications
:check_mark: Materials
:check_mark: Size Guide
:check_mark: Care Instructions

3. Sticky Add To Cart

Enable sticky ATC on mobile.

4.Trust Badges Below Add To Cart

Example:

:check_mark: Secure Checkout
:check_mark: Money Back Guarantee
:check_mark: Fast Shipping
:check_mark: SSL Secure

5.Shipping Information

Show:

Ships in 24 Hours
Estimated Delivery
Returns

6.Product Reviews

Missing.

Install:

Judge.me
Loox
Stamped

7. FAQ Section

Example:

How long is shipping?
How do returns work?
How to wash?
Is sizing accurate?

8.Frequently Bought Together

Increase AOV.

9.Related Products

Improve recommendations.

10. Add Product Video

Videos convert much better than images.

11.Size Guide

For clothing this is essential.

12.Inventory Message

Example:

Only 6 left

13.Delivery Countdown

Example:

Order today for dispatch tomorrow.

Conversion Improvements

Current store lacks urgency.

Add:

  • Sale badges
  • Limited stock
  • Countdown timer
  • Free shipping bar
  • Bundle discounts
  • Recently purchased notifications
  • Wishlist
  • Recently viewed
  • Sticky cart

Branding Improvements

Current branding feels generic.

Improve:

Custom Logo
Brand Story
Mission
About Page
Brand Colors
Consistent Fonts
Professional Icons

Navigation Improvements

Improve menu.

Example:

Home
Shop
Best Sellers
Collections
Track Order
Contact
About
FAQ

SEO Improvements

Heading Structure

Current:

H1: NovaNexa
H2:
Country/region
Item added to cart
Best Sellers
Trending Deals
Quick Links
Legal

H3:
Products…

Problems

1.Homepage H1 is incorrect

Current H1:

NovaNexa
Better:

Smart Home, Pet & Lifestyle Products | NovaNexa

Include primary keyword.

2.Country/Region is Indexed as H2

This should not be an H2.

Use

or

instead.

3.“Item Added To Cart”

Should not be H2.
Use div.

4.Too Many Duplicate H3

Products appear twice because:

Desktop
Mobile
or
Hidden cards
Search engines see duplicate headings.
Fix this.

5. Add More Content

Homepage lacks text.

Add: 150-300 words introducing your store.

6.Collection Pages

Add SEO descriptions.

7. Product Meta Titles

Instead of

Be Happy Sweatshirt

Use

Be Happy Sweatshirt | Soft Cotton Graphic Sweatshirt | NovaNexa

8.Meta Descriptions

Write unique descriptions.

9.Image ALT Text

Current product images should have descriptive alt text.

Example:

Yellow striped Be Happy sweatshirt front view

instead of

image1

10.Internal Linking

Add links between:

Products
Collections
Blogs

11.Blog

Publish articles targeting keywords like:

Best Pet Accessories
Home Essentials
Kitchen Gadgets
Gift Ideas

12.Structured Data

Implement:

Organization
Product
Review
Breadcrumb
FAQ

Article
CollectionPage schema.

13. Breadcrumbs

Enable breadcrumbs on product pages.

14. Canonical URLs

Verify canonical tags exist.

15.XML Sitemap

Submit to Google Search Console.

16. Robots.txt

Review and optimize if needed.

17.Fix Duplicate Titles

Ensure every page has unique:

Title
Meta Description
H1

Speed Optimization

Your PageSpeed report shows:

  • FCP: 1.8s
  • LCP: 6.6s (Needs Improvement)
  • TBT: 20ms
  • CLS: 0

The main issue is the Largest Contentful Paint (LCP).

Improve LCP

  • Compress the hero banner image.
  • Convert large images to WebP/AVIF.
  • Preload the hero image (fetchpriority="high" where appropriate).
  • Avoid lazy loading the first visible image.
  • Specify width and height attributes on images to prevent layout calculations.
  • Use responsive image sizes (srcset and sizes).

Image Optimization

  • Compress all images before upload.
  • Avoid uploading images much larger than their display size.
  • Use modern formats (WebP/AVIF).
  • Enable lazy loading only for below-the-fold images.

CSS Optimization

  • Remove unused CSS.
  • Minify CSS.
  • Inline critical CSS for above-the-fold content.
  • Load non-critical styles asynchronously where appropriate.

JavaScript Optimization

  • Remove unused JavaScript.
  • Defer non-critical scripts.
  • Delay third-party apps until after initial rendering when possible.
  • Audit apps and uninstall any that are not needed.

Best regards,
Devcoder :laptop:

19

A week’s way too early to walk away, so don’t yet. The niche point above from DanielAnderson is the real fix, and ajaycodewiz already caught your homepage SEO, so I’ll just add one thing nobody’s flagged: none of your product images have alt text. I checked a few of your products and there were close to 200 images between them without a single alt set. That’s a quick win. Alt text is the short description Shopify lets you add to each image (open a product, click the image, Edit alt text), and it’s what Google Images reads plus what shows if a photo ever fails to load, so it’s free traffic you’re leaving on the table. You don’t need to do all 181, just the handful you keep once you pick a lane. Same idea for the copy: your descriptions all open in that default import voice (“Unleash your inner allure”, “Discover the ultimate…”), so rewriting even a couple in plain words about who the product is actually for goes a long way.

20

Hi there @Adrian14
A new store will almost always take some time and testing before sales start coming. Start with your traffic sources, product pages, pricing and checkout flow. Your products should have well-articulated benefits, nice images and trust elements, such as reviews or policies. Try pulling in targeted visitors with content, ads, or partnerships instead of waiting for organic sales. You can use the analytics to tell where your custmers are dropping out from your site.