We are looking to spend more efforts into our social media presence (specifically video). What best practices would you suggest to utilize SEO so we can strengthen engagement? Also, how would you suggest going about titling, captioning and utilizing hashtags? Also, our customer base is primarily seniors and older adults so what would be the best ways to capture their attentions as well.
Topic summary
A company focusing on senior healthcare products (adult diapers, catheters, etc.) is expanding their social media video presence and seeking SEO best practices to boost engagement with their primarily senior audience.
Key Advice Provided:
- Clear, descriptive titles and descriptions are essential for content discoverability
- Success depends heavily on social platform algorithms surfacing content to the right users
- Popular social content (especially from TikTok, YouTube) tends to rank well in Google search results
Open Concern:
The company remains uncertain whether educational/slower-paced videos will resonate with their audience or risk becoming stale, given the niche nature of incontinence care products.
No specific guidance was provided on hashtag strategy, senior-focused engagement tactics, or content pacing for this demographic.
1 Like
I don’t know very much about social media. As long as you’re labeling your content clearly in the title and description, I think most of your success will depend upon getting eyeballs on your content/having the social algorithms surface the content in front of your users. Google is pretty good at surfacing popular content in search results, especially from social networks like TikTok or YouTube.
Thanks for the insight those are some great tips! In terms of products they all revolve around senior healthcare items, specifically incontinence care (i.e. adult diapers, catheters, etc.). Considering it’s quite a niche product category we were unsure if slower/educational videos may become stale or unappealing.