I would be very grateful if you could explain this to me like I am 5- organic marketing is a huge topic 
If I were to do 3 things that would have a major impact what would those be?
Thank you and looking forward to your answer
Topic summary
Organic marketing encompasses all promotional activities that don’t require direct monetary investment, relying primarily on time and effort instead. This contrasts with paid marketing strategies.
Common organic marketing tactics include:
- Social media posting
- Creating short-form video content (reels, shorts, TikToks)
- Blog and article writing
- Podcast appearances
- Collecting customer reviews
Strategic focus depends on specific business goals:
- Need traffic/awareness: Prioritize podcasts and video reels
- Have traffic but low conversions: Focus on reviews and articles
- Want repeat customers: Implement loyalty programs and email marketing
The key is aligning your organic marketing efforts with your current business objectives rather than attempting all tactics simultaneously.
3 Likes
This was a great question that I should have answered this first during the live AMA to make sure everyone was on the same page, so thanks for asking.
We treat organic marketing as everything that doesn’t require money. On the opposite side, paid marketing requires money. So organic marketing is primarily time dominated marketing activities.
Organic marketing examples
- Posting on social media
- Releasing reels/shorts/tiktoks
- Writing a blog/articles
- Appearing on a podcast
- Getting reviews
- The list goes on…
As for the 3 that you should focus on, this goes back to your goals.
- If you need traffic you need focus on building on awareness - Podcasts and Reels
- If you already have traffic you need higher conversion rate - Reviews and Articles
- If you need repeat customers focus on promotions - loyalty programs and email marketing