I pay someone to manage the TikTok and Instagram content for my business. She makes 4 organic posts per week and shares them to both channels. We’ve had her doing this job for about 4 months now, and we haven’t seen a big uptick in sales or followers on either channel. Is it still worth it to invest in organic content, or should we just focus on paid ads and influencers to drive awareness?
Thanks for coming to the AMA.
It depends on your goals. If you want sales, paid ads are better. Organic content is more for brand building and reassuring potential customers. Have a conversation with whoever is managing your social media to ensure your goals align. If you’d like to see our full answer, check out the stream recording which we have uploaded to YouTube. We start answering your question at around 01:13:22
