What are some initial stuff I can do on my store to drive more organic traffic to it? I know a lot of people tell you to fill out everything you can - product/collection/meta descriptions, title tags, categorize your products correctly, fill out everything your settings like polices and shipping and so on. I would like to know some other stuff we can do beyond what you see initially see on Shopify. I would like to leverage my advertising money the best I can once we are ready to start spending money on ads.
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