Our theme is blocking meta tags from Google

Technical Q&A

Topic summary

A Shopify store’s meta tags are not displaying correctly on Google due to their third-party theme.

Key Issue:

  • Meta tags appear reversed or garbled in Google search results
  • Example: Homepage shows as “Unive” instead of the intended “Universal Auto Spares | Online Car Parts & Accessories Store”
  • Collection pages also affected (e.g., “Storage & Tools” collection displays incorrectly)

Diagnosis:

  • Shopify Support confirmed the issue is theme-related
  • When tested with Shopify’s default theme, all meta tags (homepage and collections) work correctly

Current Status:

  • Problem has been ongoing for months
  • Issue isolated to the current theme; resolution likely requires theme modification or switching themes
Summarized with AI on November 19. AI used: claude-sonnet-4-5-20250929.
1

Good Afternoon,

I was made aware that our store meta tags were not working because of our theme which was addressed by shopify support. They run our website through the default theme and all our meta tags including homepage and collections were working fine.

Right now, the issue is for example, our homepage on google shows up as “Universal Auto Spares” but we input it as “Universal Auto Spares | Online Car Parts & Accessories Store”. This is the same for our collections, for example, a collection name is “Tools & Storage” on google and we input it as “Tools & Storage | Universal Auto Spares Australia”.

Thank you in regards, this issue has been going on for months now!