Over 1000 website sessions but no sales. What am I doing wrong?

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I recently launched my website and have been running facebook ads, google ads, and even some tiktok ads. In total I have about 5000 impressions with 100 clicks which is a 2% CTR i believe? My shopify store is showing around 1000 total sessions but I have yet to get a sale. All my ads link to this landing page: https://furrifrens.com/products/portable-4-in-1-pet-travel-water-drinking-food-feeder-bottle

What am I doing wrong to not receive a single sale? Is it the design of my site? Any suggestions would be much appreciated. Thank you.

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Hi @FurriFrens ,

This is Kate from PageFly - Shopify Landing Page Builder App.

Congratulations on your new store! It looks amazing and it’s clear you’ve worked hard on it. I’d love to share some suggestions as hereby:

1. Highlight the Free Shipping Code

On the announcement bar, you can change the color for code “FURRI” to give it a highlighting effect.

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Also on this section:

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2. Add compared price on the product details

I realized that this product is on sale, but you did not add the compared price. You may want to consider adding the compared price next to the product price because of:

It helps customers understand the value they are getting. Seeing a higher original price alongside the current discounted price can make the offer seem more attractive.They can see that they are getting a legitimate discount, which can increase their confidence in making a purchase.

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You can check this image for reference:

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3. Including a “You May Also Like” section on your product pages

Increase sales: By suggesting related products to customers, you can increase the likelihood of them purchasing more items from your store, thereby boosting your sales.

Enhance customer experience: Customers appreciate when a store offers them additional options that they may find interesting. This can help them make informed decisions and provide them with an overall better shopping experience.

You can check this image for reference:

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4. Prepare for holiday campaign

Maximize your holiday sales with tailored marketing plans for Black Friday, Cyber Monday:

BFCM Flash Sales :

  • Offer time-limited flash sales on select products to create a sense of urgency.
  • Use countdown timers and eye-catching banners to draw attention.

Here is an example of how you could use this paraphrase in a marketing campaign for you:

  • Flash Sale!
  • Limited-time discounts on select products. Shop now and save!
  • Countdown timer: Only 12 hours left!
  • Eye-catching banner: Save 50% on select products!

You can check this image for reference:

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These are some suggestions for improving the design.

Let me know if you have any questions.

Best regards,

Kate | PageFly Team

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The images on your product page are clear but may appear a bit stark with the plain background. Enhancing them could make a big difference. You might want to explore the Snapshot app, which can help in refining and adding a touch of dynamism to your product visuals. This could make the products more enticing and improve customer engagement.

You can find the app here: Snapshot.

Give it a try and see if it brings a positive change in capturing your audience’s attention!

(I have no association with Snapshot)

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Hello! I get it, trying to make sales can be really tough, and it’s pretty disheartening when you’re putting in the work, and running some successful ads on different platforms but the results are just not showing up. I can suggest you to go through a blog. I got a blog where they mentioned about a few FREE Shopify apps to increase sales instantly. You can give them a try.

Hopefully, things start looking up for you. Wishing you all the best!

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Wow! This is my first time on Shopify Community and your information is very helpful!!!

Reading your helpful response is helping me formulate a plan on revamping my Shopify Store.

Thank you Kate.

Respectfully,

Michael

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Thank you a lot for your nice words, hope that my suggestions will be your solution.

You made my day!!!

Kate - PageFly team

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Thank you so much for your detailed response, it means a lot to me.

1 Like