Hey there I’ve had a look at your store and I must say I was quite impressed with its features including the customer reviews sections. Here are some additions I think could prove helpful for you.
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Add a FAQ page. This would help provide certain solutions to issues that people going through your store might have felt were unanswered before.
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You should show customers what others are doing in your store, I came across something on your store referring people to sign up to know when sales are made. It’s a hood initiative but I think it’s just better to show them as it happens live from the moment they visit your store and for this purpose, I suggest the Show Recent Orders App. This app would help provide regular updates at the top of the store page with regards to recent activities taking by other customers in the store as a means of motivation. You can test the app yourself here https://apps.shopify.com/show-recent-orders