@drichardson thank you, you are far too kind. You solved the problem yourself, I commend you.
All the best!
Topic summary
A Shopify store owner discovered their page titles exceeded the recommended 70-character SEO limit because the theme automatically appended the business name to every page title. For example, product pages displayed as “Product Name — Business Name.”
Resolution:
The issue was resolved by editing the theme’s theme.liquid file and removing the code line: {%- unless page_title contains shop.name %} – {{ shop.name }}{% endunless -%}. This prevents the store name from being automatically added to page titles.
Key considerations:
- Multiple users confirmed this is the correct fix
- One contributor noted that Google evaluates entire titles regardless of length, so exceeding 70 characters isn’t necessarily harmful
- For small stores without strong brand recognition, removing the store name can preserve valuable keyword space
- For established brands, keeping the store name may provide branding benefits
Technical steps:
Navigate to Online Store → Themes → Edit code → Layout → theme.liquid, locate the page title code block, and delete the specified line containing the shop name logic.
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