Pass Studio: turn your discount flyers into Apple & Google Wallet passes

[Danou]

Hi all — solo founder sharing a new app. Pass Studio puts your store’s offers and loyalty program into Apple/Google Wallet:

- Snap a photo of a paper flyer → AI converts it into a branded wallet pass

- Passes carry real Shopify discount codes — redeem at checkout like any code

- Loyalty mode: welcome offer → points on each order → reward, with the pass updating on the customer’s phone automatically

- Customers add it from a QR code or link — nothing to install

Free to install — comes with welcome credits to get you started, then pay-as-you-go from $5: Pass Studio: Wallet Passes - Auto-issue wallet passes & loyalty from your orders | Shopify App Store

Would genuinely value feedback from merchants — especially what you’d want a wallet pass to show.

[Danou]

@Steve_TopNewYork

This is an interesting approach especially because wallet passes remove the friction of asking customers to download another app just to access offers or loyalty rewards.

I think the automatic updates are a strong point since customers are more likely to engage with a loyalty program when the reward progress is visible directly on their phone.

From a merchant perspective some additional details that could make wallet passes even more useful would be:

Customer’s current points balance and progress toward the next reward
Expiring offers or limited time promotions
Personalized offers based on customer activity
Order status or membership tier if applicable

I also think analytics would be valuable for example seeing how many customers added the pass, how often it was viewed and how many redemptions came through wallet passes.

Overall this looks like a practical way to improve repeat purchases without requiring customers to install another loyalty app. Looking forward to seeing how merchants use it.

Thank You !

Thanks Steve! — this is a great list. A few of these are already in: passes show live points balance and progress to the next reward (that’s the core loop — it updates automatically on the customer’s phone after each purchase), offers can carry expiry dates, and merchants get analytics on wallet adds and redemptions per pass. One honest limitation: Apple and Google don’t expose “pass view” counts to issuers, so adds/removals and redemptions are the engagement signals available. Activity-based personalized offers and membership tiers are on the roadmap — tiers especially pair well with wallet passes since the tier can update on the pass itself. Appreciate the thoughtful breakdown!

[Danou]

Quick update for anyone finding this thread — Pass Studio is launching on Product Hunt today: https://www.producthunt.com/products/pass-studio?launch=pass-studio

The feedback in this thread (thanks again Steve!) directly shaped what I’m highlighting there — the live points/reward progress on the pass and the no-app-to-install angle.

Questions about how it works with your store welcome, here or there.

[Danou]

Thanks — appreciate you taking a look! If you do try it, the fastest path is snapping one of your existing flyers on the New Pass screen; it prefills the whole design.

Happy to answer anything as you go.