I keep hearing “people buy from people, not brands”-- what specific types of content do you recommend brand owners make to leverage this concept?
Topic summary
A brand owner seeks practical advice on implementing the “people buy from people, not brands” principle without becoming a personal influencer.
Core Question:
What specific content types should brand owners create to humanize their business and build personal connections with customers?
Current Status:
- Discussion just opened
- No responses or recommendations yet
- Awaiting community input on actionable content strategies