People don’t stay long on my site

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1

Hey everyone, I’ve been working on fixing my store’s conversion issues and would appreciate some honest feedback before I launch ads.
My bounce rate is high and I want to make sure there aren’t any trust issues or red flags I’m missing.
Would love if anyone could take a quick look and let me know what stands out (good or bad):
My cite is Prosecurehome.com

Feel free to test the checkout flow if you want (no need to complete the order) - most people don’t spend much time on my site so I’m trying to figure out what’s turning them away.
Any feedback appreciated - be brutal if needed!

3

Hi, I just checked your store with Fixmystore. It looks clean overall, but the high bounce rate is likely coming from missing trust and conversion signals, not the design itself.

A few quick things I noticed:

  • No customer reviews/testimonials on the homepage → this affects trust immediately

  • Product cards lack details (ratings, discounts, short benefit text)

  • No CTA buttons like “Add to Cart” or “View Product” on product cards

  • Missing urgency signals like “Best Seller”, “Only X left”, or “Fast Delivery”

  • No user-generated content (customer photos, real usage, testimonials)

If you fix just these before running ads, conversion should improve.

Priority order I’d suggest:

  1. Add reviews/testimonials

  2. Improve product card info

  3. Add CTA buttons

  4. Add trust/urgency badges

  5. Add UGC

You’re actually not far off - the store just needs more trust and buying cues.

6

Hi @HomeSecurePro1

High bounce rate before launching ads means your store has serious issues. Let me tell you what’s turning people away.

Your WHY isn’t proper. When someone lands on ProSecureHome.com, they need to immediately understand why they should buy home security products from you instead of Amazon, Best Buy, or established security brands. What makes you trustworthy? What’s your expertise? Why should someone trust you with their home security? Right now there’s no compelling answer, so people bounce.

Show complementary products in that cart. Someone adds a fingerprint door lock, show them door sensors or cameras. Someone grabs a security camera, suggest additional cameras for full coverage or alarm systems. Help them see what creates complete home security setups.

Don’t install separate apps for cart features. Something like iCart handles all your cart customization in one place, affordable and effective.

Your pricing shows permanent “sale” prices that look like fake discounting. SmartGuard Door Lock “sale” $49.99, regular $69.99. Security Camera “sale” $39.99, regular $49.99. If everything is always on sale, it’s not a sale, it’s just your price. This fake discounting kills trust immediately in a category where trust is everything.

Home security products face massive trust barriers. People won’t buy security devices from unknown brands without extensive proof of quality, reliability, and legitimacy. Where are your customer reviews? Installation guides? Comparison charts showing how your products match established brands? Certifications or quality standards? Without these, you look like a dropshipper selling generic security devices, which screams “don’t trust this.”

Your product names are all branded (SmartGuard™, SecureView™, AlertGuard™) which feels like made-up dropshipping brands. Be transparent about what you’re actually selling or you’ll continue to face trust issues.

7

@HomeSecurePro1 Please allow me to be brutal.

Right now, Prosecurehome.com does not look like a legitimate security company. It looks like a dropshipping store set up in 12 hrs to sell generic electronics. Legitimate tech brands never deface their product photography with text overlay. This is the #1 hallmark of cheap dropshipping. It signals “low quality” to the brain immediately.

I have to ask: What is your daily ad budget? $50? $500?

Because frankly, it doesn’t matter.

You could have the best Facebook ad strategy in the world with a 5.0% CTR, but sending traffic to this site in its current state is just donating money

You are entering a market dominated by multi-billion dollar brands (Ring, Nest, Arlo) that have spent years conditioning customers to expect flawless, Apple-level design. When a customer lands on your site and sees mixed fonts and “Lifetime Warranty” baked into pixelated images, they don’t see a deal. They see a risk.

My honest advice? Do not launch ads. Pause the campaign.

Take the budget you were about to spend on traffic and use it to hire someone to rebuild your visual identity from scratch. Fix the store, then buy the traffic.

9

From a purely visual standpoint, the main friction we see is in the core product imagery.

Several of the product photos feel like standard supplier assets, consistent with visuals often used across large marketplaces (e.g. Amazon, AliExpress, etc…). The lighting, framing and rendering style vary between products, and the overall look doesn’t feel brand-specific.

It’s not a quality issue.

It’s a perception issue.

When visuals feel widely available or non-exclusive, customers subconsciously assume:
– the product is sold elsewhere
– price comparison is easy
– the brand is not the original source

In competitive categories like home security, that perception alone can significantly impact trust and conversion.

Another point is visual clarity. Some product images contain multiple elements, overlays, UI graphics, cables, icons and callouts all within the first frame. This creates a “too much happening” effect, where the eye doesn’t immediately know what to focus on.

In a collection grid or first product view, the primary objective is instant recognition. If the customer needs a second or two to decode the image, friction increases.

Before increasing ad spend, the focus should go on visual ownership and simplification:
consistent image ratios, controlled lighting style, cleaner first-frame presentation, and ideally custom visuals that feel proprietary to the brand.

Your lifestyle/context shots are solid. The main opportunity is in the primary product thumbnails and how clearly they communicate the product at a glance.

Strengthening that layer would likely remove a significant source of hesitation.

10

A dropshipped cheap $10 alibaba camera masquerading as a “premium security device” that has a “lifetime warranty”.

Work this out for me. How is someone supposed to have a “lifetime warranty” when you go out of business, or go on to do other things? They’re supposed to contact the dropshipper (unknown to them) or the manufacturer in China? How exactly do you think that’s gonna go down?

11

Totally agree with this.

He must sell at the same price or above alittle bit. this just wont work out well esp at x3 or x4 the competitor and they are already selling online aleady.

12

Hey, thanks for taking the time to check out my store and give me honest feedback. I went through everything you mentioned and made the changes - fixed the trust signals, cleaned up the visuals, made pricing more competitive, and addressed the credibility issues. Really appreciate you keeping it real with me, it helped me see what I was missing. Store’s in way better shape now. If you get a chance to look again and spot anything else, I’m all ears - happy to keep improving based on what you see.

13

Thank you so much, I made some updateds

14

Thank you so much for he advice

15

Thank you so much for being honest I’ll definitely do that. This really helps me out

16

Thank you so much for your advice, I’m working on this thing now hopefully it helps

17

Very true, I’ll definitely work on it now to improve it before running any ads, thank you for taking your time to give me an advice

18

Thank you for taking the time to look at my site and for giving me a good advice, I’ll definitely fix those now

19

I get the skepticism - fair point about the lifetime warranty. Here’s how it actually works: I’m not dropshipping these, I stock inventory and handle all warranty claims directly myself, not through a supplier or manufacturer in China. If something breaks, customers contact me and I replace it - that’s the whole point of the warranty and why my margins are tighter than typical dropshippers.

I understand it looks like every other ‘lifetime warranty’ claim out there, but I’m building this as a real business, not a quick flip. The warranty is backed by me personally, and I’ve structured pricing to actually support it long-term. If I ever shut down, I’d honor existing warranties through the transition.

I appreciate you calling it out though - it’s exactly the kind of credibility gap I need to address better on the site. Thanks for the reality check.

20

Appreciate the acceptance of harsh criticism. That is admirable. However, it looks like you are using CJ Dropshipping or similar. I find it very hard to believe you actually spent money stocking these cheap products. If you have, you really should re-think your business decisions lol.

21

You’re right - I’m currently working with a third-party fulfillment partner while I validate the market and build capital. I’m actively transitioning to US-based warehousing and investing in custom product photography to better represent the quality I stand behind. The lifetime warranty and no-fee model are real commitments, but I hear you - the presentation needs to match that promise. Appreciate you calling it out.

22

G’day from Australia!

I’ve been following the conversation and agree with a lot of what’s been said. I can tell how much work you’ve put into this, but I have a few thoughts from a slightly different angle that might help you get to the next level.

It looks like your products are currently showing as ‘Sold Out’—if you haven’t already, it might be a great time to take the site offline for just a few days. Stepping back for a breather can give you the clarity you need to come back with fresh eyes.

Here are a few specific areas where you might be able to tighten things up:

  • Refining Your Policies: Your policy that includes warranty reads a bit more like a generic service policy right now without relevance to your products. When offering a Lifetime Warranty, it’s worth adding some clear exclusions, like ‘standard wear and tear’ or cosmetic fading (especially for solar panels). Also, have a think about shipping—if the customer covers the return cost, it’s usually better to call it a ‘Limited Lifetime Warranty.’ It protects you and sets clearer expectations for the buyer. To be honest, offering a “Ten Year Warranty On All Products” might work better.

  • A Quick Compliance Check: I noticed some trademark labels on the site. When I did a quick US search, one actually pointed toward a defence supplier in Texas. I’d hate to see you run into any litigation or trust issues, so it might be worth double-checking those names. Similarly, I noticed ‘Secure Home Pro’ is already being used by another US company; a quick tweak to your branding now could save you a huge headache later.

  • The Power of Three: Marketing pros often find that offering three models (Good/Better/Best) helps customers make a decision. They usually land on the middle option, so if you keep a solid margin there, you’re in a great spot!

  • Choosing Your Logistics: I’d gently suggest moving away from local dropshipping. It’s tough when you can’t personally vouch for the quality or the security protocols. Plus, if they don’t offer you a lifetime warranty, you’re the one holding all the risk if a product fails.

  • Leaning into Tech: Don’t be afraid to use AI! I personally use Google Gemini Pro for everything from SEO alongside the SEO King App on Shopify to analyzing reports and data. It’s a fantastic tool for finding those little errors we all miss. I also use it refine my product descriptions.

  • Becoming the Expert: People love integration—whether it’s Apple HomeKit, Google, or Tuya. Digging deep into the latest protocols and standards (especially electrical compliance) will really cement you as the expert in their eyes.

I launched my own site a few days ago, smartaccess.au, and even after a nine month journey of a couple of factory visits in China and procurement marathons, I’m still error-checking and adding products and content! It’s a journey.

If you decide to run with your own stock, focus on your landed costs and competitor prices before placing any orders. Instead of trying to be the Amazon of security, focus on a few standout products that offer a real margin. You want to make sure you aren’t just trading dollars, especially on lower-value items where advertising costs can eat your profit quickly.

You’ve got a great foundation here. Use a bit of AI to polish the product descriptions, tighten up those policies, and really show off your expertise. You’ve got this!

Best of luck with the next steps.

23

The site looks quite nice, maybe try to add more proof to the hero section. Social proof might work well. Also another design might work well (this one is very subjective), like having the text on the left and some kind of image/proof/… on the right. The image as a background may look a bit dated

25

I would say the following:

  1. No genuine photos, all look stock images. As others have said it just screams dropship products
  2. The styling of the site is very plain, if this is a D2C site it should be fun and enticing
  3. Add a favicon, it looks unprofessional without this
  4. Everything is sold out, well at least the products displayed on the homepage are
  5. Should have some incentives to build traction, maybe entice people to signup to your newsletter email is powerful
  6. It was initially a little confusing with the $0 a month I actually thought it was some sort of payment plan
  7. Add a real video of it in action or installation videos
  8. I have seen companies before do viral videos on YT catching porch pirates, etc might be a good angle
  9. With such a low number of products I would probably scrap collection page feel and display the products with their own genuine photos in a larger grid or featured image