Physical and digital products, sell separately, when one market can buy both and second only digital

Topic summary

Objective: sell physical products only within Europe and digital products globally. Issue: the non-European “second market” was inactive, so only European customers could purchase.

Cause: the second market lacked any shipping rate. In Shopify Markets (regional sales settings), a market cannot be active without at least one shipping rate, even if you only sell digital goods there.

Fix implemented:

  • Add a shipping rate (e.g., free) to the second market to activate checkout.
  • In Second market > Products and pricing, exclude physical products so only digital items are available outside Europe.

Result: This setup worked; the original poster confirmed success. Another participant noted it solved their months-long issue as well.

Notes: Screenshots illustrate where to view the inactive market reason and how to exclude products in Products & pricing.

Status: Resolved. Digital products are purchasable worldwide, while physical products remain restricted to Europe.

Summarized with AI on December 17. AI used: gpt-5.

Hi everyone! I sell physical products and digital products. Physical I sent only in Europe and digital I want that can be purchased by everyone. How Can I do this? Now My second market shows as inactive and only European countries can make purchases. Can you explain me how do this correctly?

Thanks! Monika

Hi @MonikaK most probably you might missing to add shipping rate for your second market and that might be the reason, Open your second market and click on inactive and check why you are not able to make it active

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Hi @arunme thank you for your reply. Yes, there are not shipping rates because I do not sell physical goods to Africa, but want sell there only digital goods. How fixed it?

Hi @MonikaK even you are not selling any physical product to second market still you need to create shipping rate(maybe free shipping) which will not hurt and it will solve the issue, as you don’t have to do shipping for digital product , does is make sense

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@arunme Does make sense. But if there someone will be able to purchase also physical product? Is there any idea to do not allow other markets than Europe buy physical products?

you can go to your second market> Products and pricing and exclude which product you don’t want to sell in that market, that’s it you are good to go

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@arunme Thank you so much! I works!

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You legends! I have been trying to resolve this for months. thanks so much