My store seems to be attributing ATC and IC and PUR as doubled. I also am not sure the diference between Dataset and Pixel,
Is anyone here able to help me setup the pixel properly or let me know if it is? I am using events helper and it says the events are firing but im not sure why it fires twice on the add to cart onwards
ALSO - how long does it take for sales to attribute?
double counting of events can occur because of these common reasons:
when either intentionally or unintentionally, you end up adding the same pixel twice on your website. so, maybe the same Meta pixel was added manually and also with the help of the partner integration or third-party apps. audit your site for the presence of that extra pixel code (redundant script) and remove it.
when you are using both browser and server-side tracking but not using deduplication. so, in that case, leverage deduplication which basically refers to sending Event_id parameter through both pixel and events API.
because of the app that you are using. are you using any shopify app for conversion tracking? if yes, please let me know so that i can check it and share some feedback.