pixel receiving identical Purchase events from pixel code & Conversions API, not deduplicated correc

Topic summary

Main issue: Duplicate Purchase events are being received from both the browser pixel code and the Conversions API (server-side), and they are not being deduplicated, raising a risk of over-reporting and mis-optimization for Purchase.

Context: The setup uses Trackify X for Facebook pixel tracking. Facebook flags that identical Purchase events are not deduplicated. Screenshots are included but not essential to understand the issue.

Current reports: Another participant confirms the same behavior with Trackify and asks whether a solution exists.

Status: No fix or actionable steps are shared in the thread. The core unresolved question is how to ensure proper deduplication of Purchase events when sending from both the pixel code and the Conversions API while using Trackify X.

Outcome: Discussion remains open/unsolved; no decisions or resolutions recorded.

Summarized with AI on February 28. AI used: gpt-5.

My pixel is receiving identical Purchase events from your pixel code and the Conversions API, but they are not deduplicated correctly. Facebook is saying this may cause over-reporting of conversions, as your ad set is optimizing for Purchase events. How can I fix this?

I’m currently using Trackify X for my Facebook pixel tracking..

1 Like

My client is experiencing the same issue with Trackify. Is there any solution for this?