How to begin a campaign
Topic summary
A user asked how to begin planning a campaign. The response outlines a structured approach:
Key Steps:
- Start by understanding your customer thoroughly
- Create a customer journey map to visualize their experience
- Identify where your target audience spends time and what content they engage with
- Calculate costs and determine sales targets needed to meet campaign goals
Additional Resource:
A detailed answer is available in a YouTube stream recording, with the specific question addressed at timestamp 00:53:29.
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Thanks for coming to the AMA.
Q: Planning a campaign. How to begin?
A: Start by knowing your customer. Build a customer journey map. Figure out where they spend their time and what content they consume. Then, determine the costs involved and how much you need to sell to reach your goals. If you’d like to see our full answer, check out the stream recording which we have uploaded to YouTube. We start answering your question at around 00;53;29