I only added items to my cart, but didn’t pay.
Topic summary
Main issue: High add‑to‑cart but low purchases (cart abandonment). Store owner requests ongoing critique of a handcrafted linen clothing shop.
Early UX feedback:
- Reduce header size.
- Decrease/streamline homepage content to focus attention.
Positioning/value:
- Clearly communicate the artisanal, Eastern heritage craftsmanship to justify investment pricing and create emotional pull. Current site underplays this differentiator, weakening purchase intent.
Cart/checkout optimization:
- Enhance the slide‑out cart (cart drawer) with a progress bar toward free shipping or a discount to nudge order value.
- Surface complementary products in the cart for easy wardrobe building (cross‑sell: dress → matching coat/skirt; pants → top/accessory).
App guidance:
- Avoid stacking multiple cart apps (cost/complexity). Consider an all‑in‑one cart drawer solution like iCart.
Media/metrics:
- Site link and screenshots provided, including a 30‑day conversion rate image; no specific figures shared in the thread text.
Status/outcome:
- No resolution yet. Concrete next steps suggested: tighten header/homepage, strengthen brand/storytelling, implement cart progress bar and in‑cart recommendations, and monitor conversion changes. Discussion remains open for further suggestions.
@thebesttailor do you mean that you want the feedback about your shop?
Yes, please continue to provide feedback and suggestions.
@thebesttailor first suggestion would be, please reduce header size ,
2] reduce the amount of content on homepage
Hey @thebesttailor
You added items but didn’t pay, and that’s probably happening with a lot of your visitors. Let me tell you why.
You’re selling handcrafted linen clothing from Eastern heritage, women’s dresses, coats, skirts, and pants. That’s not ordinary clothing, that’s artisan work with cultural significance and quality craftsmanship. But your store isn’t communicating that value. People need to understand they’re buying something special, something with history and care behind it, not just another dress off a rack. Create that emotional pull where someone sees it and feels the quality and uniqueness.
You already have a slider cart, which is great, but you’re not maximizing it. Add a progress bar showing how close they are to free shipping or a discount. Handcrafted linen pieces are investment purchases, so when someone sees they’re forty or fifty dollars from free shipping, they might add a skirt to go with that dress they already picked. Without that visual indicator, the opportunity doesn’t even register.
Show complementary products in that cart. Someone adds a linen dress, show them a coat or skirt that coordinates. Someone grabs pants, suggest a matching top or accessory. You’re building wardrobes here with pieces that naturally work together. Make it easy for them to see those pairings without digging through your catalog.
Don’t install separate apps for cart features. That eats budget fast. Something like iCart handles it all in one spot, keeps costs reasonable, runs clean.
The handcrafted Eastern heritage angle is your differentiator. Lean into that hard. Show why these pieces matter, why they’re worth the investment, what makes them different from mass-produced fashion. Right now if that story isn’t coming through clearly, people add to cart out of curiosity but don’t follow through because they’re not convinced of the value.