Please Give Me Some Honest Feedback on My Store

[Jordanb77]

So I feel like my surfboard accessories store is ready for me to start driving traffic to it. I’ll be using google ads, running giveaways on instagram, sponsoring a team for in-person and social promotion, and launching an affiliate program. Before I launch, I just wanted to get some unbiased feedback. One of my concerns is that I only have 4 products. I plan to have many more eventually, but I wanted to test with 4 before committing any more money. Given the amount of size/style variations, I could break them up into 7 products. I only condensed them into 4 to optimize for Amazon, which I’ve pivoted away from for now. I’d just rather not break them up unless it would increase conversion dramatically, because I would have to redo most of the infographics. In addition to the 4 vs 7 products, I’d love to hear any other feedback. This is the first store I’ve built and I know I have much to learn. Thanks!

Store: eludesurf.com

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:
1.Wishlist missing.

2.Social media Icon missing.

You can follow this

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully. Home banners can be more attractive and you can add multiple slides or video.

1. Add featured products on the home page with add to cart button to increase average order value.

2.Featured Products / all Title should be Optimized and Seo Friendly

3.Add a featured collection on your home page.

4.Add sticky add to cart button on home page collection features.
6. Add a Lead magnet section on Home Page
7.If Possible, add Instagram feed on the homepage in a more attractive way to attract customer attention.

8.Add customer reviews on the home page to gain the trust of the customer.

9.Highlight the USP of your product or service.

Collection and Product Page:

• Add Product Review on Collection Pages.

• Add Sticky add to Cart and Buy now Button for quick checkout.

• Add Trust Badges below add to cart or Buy now Button.

• Add Product Badges like New, 10% Off, You Save 20$ or Free Shipping.

SPEED Optimization:

1.Your site might be in need of Optimization too. As per Google Insights, your site score is 59 which means that attention is required here. A well-optimized site rates 70+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don’t want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall.

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.

[vitaminK78]

Hi Jordanb77,

I hope you’re doing well!

Thank you for sharing your online store with us and seeking feedback. I’ve taken a detailed look at your store and prepared a comprehensive report that covers various aspects, including design, and content potential improvements.

You can download the report via the link https://we.tl/t-RRGFSe4JGY.

Here are a few highlights from the report:

1. Enhance product images and visual content

2. Incorporate more social proof

3. Optimize the Add to Cart button and Checkout process

4. Enhance FAQ and Return section

5. Homepage optimization

I encourage you to go through the full report for more detailed feedback and suggestions. If you have any questions or need further assistance, feel free to reach out!

Best,
Kei Huynh

[rajimulislamjoy]

Starting with 4 products is fine for testing. Focus on your marketing efforts and collect customer feedback. If breaking them into 7 doesn’t significantly increase conversions, stick with 4 to save time. Ensure your website is user-friendly, with clear product information and attractive visuals. Optimize for conversion and gather data from your campaigns to inform future product expansion. Good luck!

[gandharv1]

Hi,
I am piloting a tool to do detailed Website Content Audits for landing Pages (https://www.saleso.ai/product/website-content-feedback-tool ). As a part of that, generated a detailed report for your page here - https://drive.google.com/file/d/1a3qloYXbxXfwab_jXMbo8nPaIaNAAxaU/view?usp=sharing. If that is cumbersome, you can also find a summary here - https://drive.google.com/file/d/17UzxSvLzJOWkgYBkI-4aveO29ZbtRiuM/view?usp=sharing. Hope this is useful to you. If possible, do give me feedback on it.

[rutvik_shop]

Hello @Jordanb77

I hope everything is going well for you.

I have checked your store and below are some suggestions.

1. Home Page

• Focus on designing a layout that’s easy to navigate (text alignment).

• Shop by category: You can add “Shop by Category” or “Browse All Collections”. It provides a clear structure for browsing products and is familiar to many online shoppers with a better user experience

2. Footer section:

• This section must be properly designed. It offers visitors easy access to a few pages, such as Blogs, policies, FAQs, and social media links, such as Facebook, LinkedIn, Twitter, and YouTube.
• Align it correctly and make sections in the correct size(width).

3. Cart Drawer: For a shopping experience, you should try the iCart Cart Drawer Cart Upsell app. This app offers a code in your cart just before the customer pays for the order. Customers can also add the coupon code to the cart instead of adding it on the checkout page.

The points above will help you to make your store visible to your visitors and to generate more sales.

[PageFly-Kate]

Hi @Jordanb77 ,

This is Kate from PageFly - Shopify Landing Page Builder App.

Congrats on your new store! I totally understand the hardships you are going through at the beginning. You are conducting ads, so it’s essential that you pay more attention to the website design. From my Conversion Rate Optimization expertise, I would like to give you some advice to make your store more stunning & help you better convert.

1. Homepage

1.1 About Us section

Visitors who land on your site for the first time might seek out who is behind the product, and why they should buy from you. So consider adding an About Us section to introduce your brand.

I can see that you have an About Us page already but adding a separate section on your homepage would help visitors easy to read without having to navigate to another page. It would improve the user experience in general

For example,

1.2 Key USPs section with key icons

Your current homepage lacks key information about products. It may increase the bouncing rate as users don’t find important content they need. Helpful, easy-to-see benefits icons quickly introduce your products’ unique selling points, giving a reason to purchase from you instead of the competition.

Reference:

1.3 Testimonial section

Testimonials are an important touch point especially with first time visitors. I understand your store is new but you still should consider adding a section on your homepage to showcase it. Remember to add customer avatars & star rating to increase authenticity to testimonials and the chance to convert.

Reference:

1.4 Improve your first product showcase

The first product showcase on your homepage is a highly important touch point as it would decide whether or not visitors have interest in your products and make a purchase. I recommend you should improve the current showcase:

• Add the See more / Explore more button to allow shoppers to view additional products. This would help reduce bounce rate as they can continue to explore other options to their liking, so increase shoppers’ engagement & allow more chances of getting sales.
• Make the price highly visible with prominent styling as shoppers often visit e-commerce websites with the primary intent of finding and comparing prices.
• Add secondary hover on image: Instead of a single static image, it would be better to show more how your products are used in real life or unique details/patterns of them, which can increase the likelihood of making a purchase.

Reference:

1.5 Showcase Instagram feed

A great way to enhance store visuals & get more chances to increase sales is to create shoppable Instagram feeds on your site. Consider using apps such as VIBE, Instafeed, to showcase stunning Instagram feeds from your own posts, tag products in your photos and reels, & allow your customers to shop right in your Instagram feed.

2. Product page

• Use option swatches to display different product variants.

Instead of plain text in the drop down menu, option swatches make your product options more visually appealing, enticing customers to explore and engage with your products.

Reference:

• Make ATC button & price information in unique & prominent styling

It’s important to highlight the key information like the price and call to action. Adding other styling like bold, italic, using different color and font size to the price and mouse over state for ATC button to make them more noticeable.

• Optimize product description display

Your product description is very lengthy & text-heavy. Consider compressing it into accordions / content tab (collapsible content tabs) as the shipping & return section right below so that your product pages look better-structured & the shoppers’ experience is enhanced.

Reference:

That’s all of my feedback. Hope it will enhance your website’s look and help you grow sales. Feel free to reach me in the reply section if you need further discussions. Wish you luck and endurance on your entrepreneurship journey!

Cheers,

Kate | PageFly Team

[SofiiaAst]

Hi,

add more schema markup to your site. It will make your site more structured and understandable for Google.