So this is my store selling tshirts i can’t get a single sale right now. Friends have said my designs are great and i’ve hired someone already to redesign the store front, i’m spending 50 a month on advertising
Topic summary
A t-shirt store owner is struggling to generate sales despite spending $50 monthly on advertising and receiving positive feedback on designs. The store has undergone a redesign but remains unsuccessful.
Technical SEO Issues Identified:
- Missing favicon, meta title, and meta description
- Good website speed but poor conversion rate
- These elements are critical for search visibility and user trust
Product Page Recommendations:
- Add multiple product images from different angles
- Include photos of t-shirts being worn to help customers visualize fit
- Use product labels (“Sale,” “Hot,” “New”) to drive urgency
- Organize collections by style/aesthetic rather than basic categories (Men/Women)
Marketing Strategy Suggestions:
- Implement retargeting campaigns to re-engage previous visitors
- Focus on personalized approaches targeting users already familiar with the brand
- Consider automation tools to streamline marketing efforts
Additional Concern:
The owner questions whether unsolicited offers from Fiverr sellers (offering robots.txt fixes, backlinks, etc.) are legitimate—this remains unanswered.
Status: Discussion is ongoing with no sales achieved yet. Multiple contributors provided actionable feedback across SEO, UX, and marketing dimensions.
Hi @retrodesire
From a technical SEO perspective, here are some key observations about your website:
-
Missing Favicon
A favicon is the small icon displayed in the browser tab next to your website title. While it might seem minor, it plays an important role in creating brand recognition and improving user experience. Websites without a favicon may appear incomplete or unprofessional. You can see this issue here: Screenshot link. -
No Meta Title
The meta title is one of the most important on-page SEO elements. It helps search engines understand the content of your page and is often the first thing users see in search results. Without a meta title, your site is missing a key opportunity to attract clicks and improve visibility. -
No Meta Description
A meta description provides a brief summary of your page’s content and encourages users to click on your link in search results. While it doesn’t directly impact ranking, it significantly influences click-through rates. Without a meta description, your site might miss the chance to stand out in search results. -
Good Website Speed but Low Conversion Rate
Your website’s speed is excellent, which is a positive factor for both user experience and SEO. However, the low conversion rate indicates potential issues with user engagement or alignment between website content and audience expectations. Optimizing meta elements like titles and descriptions can help attract the right audience and improve conversions.
Why These Issues Matter
Each of the above elements is closely tied to SEO and has a long-term impact on your website’s growth and sustainability. Addressing them not only improves your website’s search engine visibility but also enhances user trust and engagement.
I hope this helps
Best,
Daisy
ok, that’s great thanks for your help
One question can I ask, I’m getting lots of foreign people mainly from fiver asking me to pay them to do work to fix my site such as robo.txt/backlinks etc are these genuine ?
Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. I have viewed your website and hope our expertise can help you.
First and foremost, focusing on user experience is crucial. Consider optimizing your product pages by including multiple images for each item, as this allows potential buyers to see the details and quality of your t-shirts more clearly. Currently, if you only have one image per product, potential customers might not get a full sense of what they’re buying. High-quality images from different angles or showing the t-shirts being worn can significantly improve the shopping experience. This not only helps customers feel more confident in their purchase but also reduces uncertainty about how the product will look in real life.
In addition to enhancing your product pages, consider implementing retargeting campaigns to reach visitors who have previously checked out your site but didn’t make a purchase. Retargeting is an effective strategy because it keeps your brand in front of potential customers, reminding them of their interest and encouraging them to return. Unlike dynamic ads that may show products based on broader browsing behavior, retargeting specifically targets individuals who have engaged with your store, making it a more personalized approach. This targeted strategy often leads to better ROAS because you’re focusing on those who are already aware of your brand and products.
To make setting up retargeting campaigns easier, I would recommend our Ako Marketing app. It offers user-friendly features that allow you to create and manage retargeting campaigns effortlessly, allows you to automate your marketing efforts and ensure that you’re effectively reaching out to those who have shown interest in your t-shirts. By combining these strategies, you’ll create a more inviting shopping experience that can ultimately lead to increased sales.
Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.
Hi @retrodesire ! I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.
I took a look at your website, and I think it’s pretty awesome! Not having sales yet is actually quite common, so don’t worry. Take your time to figure things out, and you’ll gradually start getting those orders. Based on my experience, here are a few suggestions that might make your website even better:
- Add product labels like “Sale,” “Hot,” or “New” to encourage customers to make a purchase.
- For each t-shirt product, consider including photos of someone wearing the t-shirt. High-quality shots from different angles can help customers picture how it’ll look on them and make the product more appealing.
- Organize collections by style instead of categories like “Men,” “Women,” or “Sweater.” This way, customers can easily explore items based on their preferred aesthetic.
These are just a few of my thoughts, and I hope they’ll be helpful to you. Your website already looks great, so keep up the good work and keep moving forward. Best of luck!
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. 
Cheers,
Tracy | BON Loyalty team