I frequently get customer emails during the POS process to send them a sales receipt. Are there rules for using email addresses for marketing purposes? If I send newsletters/emails does Shopify give them an opt-out or unsubscribe option? Finally, do we receive notification when someone unsubscribes? Thank you!
Topic summary
A merchant collects customer emails during point-of-sale transactions for receipts and wants to know if they can use these addresses for marketing purposes.
Key clarifications provided:
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Consent requirement: Email addresses collected solely for receipts cannot be used for marketing without explicit, separate consent from customers. Each purpose requires its own permission.
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Unsubscribe functionality: Shopify automatically includes unsubscribe links in marketing emails to ensure compliance with regulations.
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Tracking unsubscribes: Merchants can monitor who has unsubscribed through Shopify’s marketing section reporting tools.
The discussion emphasizes the importance of obtaining proper consent before adding receipt-only customers to marketing lists.
1 Like
Email Rules: You can’t just blast folks with marketing emails 'cause they gave you their address for a receipt. That’s a no-go. You need their explicit “yes” for marketing stuff. Think of it like needing a separate handshake for each thing.
Shopify Opt-Out: Shopify’s got your back on the unsubscribe thing. They put that link in, so it’s all legit.
Unsubscribe Notification: Shopify does provide reporting, and you can see who has unsubscribed from your email list. It’s in the marketing section.