POST API product body_html with html tag

Shopify Apps
1

Hi, I try to put in the new product the body_html with the html tag example
but I receive error

I use CURL

\"body_html\":\"Our most popular and demanded competition polos are made with high performance technical fabric to match up with your high performance during shows. 
 The special polyamide piquet fabric will move with your body in such a harmony that you will hardly feel its existence.
 The eye-catching fit and design is coming by default.\"

if I remove
is all ok but the phrase is in the same line… how I can insert the html tag?

2

I find this solution…

change < to \u003c

and > to \u003e

result \u003cbr\u003e

and this work