Hi all,
After 12 years on Etsy and several years with my own Wordpress store, I decided to switch to Shopify and see how it works. I launched the store less than two weeks ago and the first orders (a dozen or so) are coming in, so it looks like everything is working.
It’s hard to get honest opinions when you ask your friends. So I would be grateful for a few words of comment and feedback if you think something is missing or poorly implemented.
Thank you,
Paweł Jońca
Whatever you did to allow purchase of out of stock items, seems to be broken. When I click on a product, all variants are crossed out, but I can still buy the default selected variant.
However, if I want a larger size, it won’t allow me to buy, and it also won’t allow me to buy the small one anymore either.
Also, if you plan to sell out of stock items, it’s a good idea to get rid of the sold out badge.
Or just don’t keep inventory. That way nothing will say sold out, and you won’t have to worry about the variant issue.
Thanks for the response.
It’s not a bug, I don’t sell to US. Polish Post does not provide shipping services to US after the introduction of new tariffs.
When you change to other location in the top menu, everything works fine.
…I removed several countries, including the US, from the global “Market”. Perhaps you know of a more elegant solution?
Yeah I didn’t check a different location. Good catch. No, if you can’t send it here then you were right to remove the market 
Maybe add some context to the product page so people know. “Cannot ship to ___ countries”. You can even change it based on location by adding
{% if localization.country.iso_code == 'US' %}
Or something similar
Hi Paweł,
Welcome to Shopify, and congratulations on launching your new store! It’s great to hear that you’re already getting your first orders that’s a strong sign that your setup is working well.
Since you’re looking for honest feedback, here are a few practical areas you can review to help improve your store experience and increase conversions:
Your homepage should clearly highlight:
What you create (original illustrations + signed posters)
Your artistic style
What makes your work unique (12 years of experience, high print quality, limited editions)
Steps:
Add a strong hero banner with a clear headline.
Include a short “About the Artist” section with your photo.
Feature a few best-selling prints to guide new visitors.
Since your products are art pieces, visuals matter a lot.
Steps:
Use multiple high-quality images showing the artwork in real spaces.
Add close-up photos showing paper texture and print quality.
Include clear details about size, materials, and shipping.
Add a short story or explanation of each artwork — customers love context.
Make it easy for shoppers to browse your collections.
Steps:
Simplify your menu (e.g., Posters, Illustrations, About, Contact).
Ensure your mobile layout is clean and user-friendly.
Test your checkout flow to make sure there are no distractions.
Because your store is new on Shopify, social proof is important.
Steps:
Import reviews or testimonials from Etsy (if allowed and genuine).
Add a dedicated “About the Artist” page telling your story.
Display information about secure payments and return policies.
Show your experience (12+ years creating and selling art).
A fast, optimized store improves user experience.
Steps:
Compress large images to speed up loading times.
Add alt text to all product images.
Use descriptive product titles and meta descriptions.
Test your store performance on mobile.
If you’d like to share your store link here, I can take a closer look and provide more specific recommendations.
Welcome again, and wishing you continued success on Shopify!
Hello @PawelJonca ,
I hope you are well!
Congratulation on the store launch with Shopify. I want to inform you that there are some problems I can see, which are:
But on product page it is available. I recommend to either add Notify when back in stock button or remove the out of stock products and show the real live stock status
Here are the recommendations after launching the stores
That’s it from my side. I wish you all the best for growth. If you need any help, feel free to inform me.
Hi @PawelJonca
Your transition appears seamless, and pre-orders are off to a good start. Concentrate on making product descriptions more concise and adding more trust signals, such as shipping information that is more explicit and includes pictures. Simplify navigation so collections are by feel. Lead with your bestsellers upfront to help new visitors. Small tweaks will shore up conversion as traffic grows over the weeks.
Hi @PawelJonca! Your store already has a very strong foundation — the visual identity is clean, artistic, and consistent, which fits your illustration style perfectly. That said, there are a few improvements that could help boost clarity and conversions:
It’s already one of the most polished new Shopify stores I’ve seen. Keep up the great work! 
Hey, just checked your store and it looks great, really clean presentation and the artwork stands out nicely. You already have a popup in place, which is good, but you could tune it a bit for higher conversions.
Right now it shows up on the side and blends into the layout a little. For art shops, a slightly more central or more “moment-based” popup usually performs better, for example triggering when someone scrolls through New Arrivals or visits a product page. It catches people when they’re already engaged instead of just landing.
Otherwise the store feels polished overall. A few small conversion tweaks like popup timing or placement can give you an extra lift as you build more traffic
Thanks @adoric ,
Good point with the popup. I’ll work on that.
Hello @PawelJonca,
I’m very impressed with the website and its overall aesthetic, and of course, your art.
One suggestion I’d make for the future is to explore AR. It’s more affordable than many people think and can make a real difference. Think of it like a digital showroom in your customers’ pocket, where they can try your pieces in their space before making a purchase.
Imagine someone browsing your store, clicking on a piece they like, and seeing a “View in AR” button. They tap it and instantly see your artwork on their own wall. They could even compare a few pieces side by side to see what fits best.
It’s a great way for customers to really get a feel for your art, the colors, the scale, and the details, instead of relying only on photos.
Hey @PawelJonca
Your cart is redirecting people to a separate page when they add something. That’s disrupting the shopping experience. Someone’s browsing your art calendars, posters, stickers, and gift cards, they add an item, and suddenly they’re pulled out of that flow. You’re getting sales anyway because your products are good and you have brand recognition, but you’re leaving money on the table with this setup.
You already have a slider cart, which is great. Add a progress bar showing how close people are to free shipping or a discount. Art buyers often want multiple items, a calendar and some posters, or stickers and a gift card. When they see they’re twenty dollars from free shipping, they’ll add another item. Without that visual indicator, the opportunity disappears.
Show complementary products in that cart. Someone adds a calendar, show them matching posters or stickers with similar artwork. Someone grabs a poster, suggest a calendar or gift card. Help them see what else you have without making them navigate back through your catalog.
Don’t install separate apps for cart features. You’re already managing a business with years of history. Something like iCart handles all your cart customization in one place, simpler and more cost-effective than juggling multiple tools.
You’re already converting because you have a proven product line and customer base. These cart optimizations will just increase what each customer spends and make the shopping experience smoother. Get those in place and watch your average order value climb.
Thank you for your comment. I understand your arguments, but what matters to me is an offer addressed to people who are looking for a well-thought-out choice for their interiors. I would like to avoid AliExpress-style clutter, where “bargains” pop up from every corner. A separate shopping cart serves this purpose, giving you a moment to calm down.
Money is important, but not at the expense of the quality of the offer.
Besides… to be honest, I don’t want to convince anyone to buy a calendar together with a poster, because for me it’s a hassle - different packaging = two packages 
