An online Herbalife supplement shop targeting UK customers seeks guidance on Black Friday/Cyber Monday (BFCM) marketing strategy and whether UK campaigns differ from US approaches.
Key Recommendations:
Campaign Structure:
A detailed video response with timestamps is available for further guidance.
Hi, we have an online Herbalife supplement shop targeted for UK customers with UK products.
You can see it in www.nutrition4us.com
What is recommended for UK based marketing ramp up and campaign?
Should we run multiple campaigns for different line of products?
What are your suggestions for media preparation for these dates for UK ? Is it different than US ?
To my knowledge, there aren’t any fundamental cultural differences between the UK and US markets that would require a major change in your Black Friday, Cyber Monday (BFCM) approach. The same general advice applies: start early with your planning, ramp up advertising before the sale, be prepared to scale back ads during the sale when competition drives rates high, and focus heavily on email marketing and customer follow-ups.
Regarding running multiple campaigns for different product lines, the short answer is yes. For continuity in the customer journey, campaigns should direct customers to the specific product page they were interested in. Since this is a big sales event, you should also consider running a general campaign that leads to a dedicated BFCM collection or landing page. This collection page should be built out to be engaging and serve as the main landing page for customers who are broadly searching for sales rather than a specific product.
For our full response see the stream recording on YouTube. We start answering your question around 00:03:09.