Price Testing and Price Recommendation - looking for method and apps

Hi fellow e-tailers,

I am very new to the community and to the market, but wondering how do you make decide the price of a product. I have been told to do COGS x 2-3 to begin. Is that something everyone else is doing?

Also, is there an app to refine prices after this initial price testing?

Appreciate your input. have a lovely day.

Hey @gauss , I recommend this app: https://apps.shopify.com/a-b-convert-price-a-b-test.

It’s super simple to use, and its pricing is reasonable compared to other price-testing apps.