How can someone drive store footfall and visibility from Website and Google Search? A brand having 50-100 stores and a good online presence, but it lacks when it comes to store traffic and footfall.
One of our users encounter this similar issue before and let me share you the opinions if they work on your store. Thank you!
If you would like to attract more users to reach your offline store, football, and visibility from your website via Google Search, you need to pay more attention to meta titles and meta descriptions first. The length of the meta title should be within 50-70 characters, and the meta description should be within 100-200 characters.
Furthermore, you can consider doing Structured Data on a website by adding store names, online/offline time, address, and other information, etc, in the search results. In this way, when users search your website, they will find it easier to know what you sell and when available to go to your offline store. If you are a starter of Structured Data, you can check this guideline from Google for reference. If you need some tools related to Structured Data, this one can provide some help here, as it supports inserting structured data with one click, and you can manually control it on/off whenever you need it.
It may take some time for you to optimize 500-100 stores online via the way I shared below, but you will pay off after full optimization, I believe. Cheers!