Hello,
I had the same question , but everything on my store is handmade by me no one else. How do I get my products seen
Topic summary
Sellers are encountering Google Shopping feed rejections requiring GTIN (Global Trade Item Number) or MPN (Manufacturer Part Number) identifiers, even when products are marked as “custom” in Shopify.
Core Issue:
- Google requires unique product identifiers to approve listings
- Custom/handmade products typically lack these standardized codes
- Even with “custom” designation, Google may still reject products it recognizes from other sellers
Available Solutions:
For Custom Products:
- Set
identifier_existsfield tofalseunder Products > More Actions > Google Shopping - Request a GTIN exemption directly from Google Merchant Center
- Contact Google Support to verify handmade/unique product status
For Standard Products:
- Purchase official GTINs/barcodes from GS1 (each variant needs its own code)
- Use manufacturer-provided codes when available
- For bundles, use the GTIN from one component product
Variant Display Problem:
Multiple users report that despite setting item_group_id correctly, Google shows individual variants separately rather than grouped under parent products. This appears to be a Google algorithm decision that sellers cannot directly control—contacting Google Support is recommended for specific cases.
Additional Requirements:
Apparel/accessories categories require: size, color, condition, age group, and gender attributes. The Bulk Product Editor app can streamline adding these fields across multiple products.
Dropshipping Note:
AliExpress products typically don’t include GTINs—sellers must purchase codes separately or apply for exemptions.