Hi everyone, I have listed all of my products and will promote them with google ads. However they don’t get approved by google. It says “you need to add a GTIN or MPN” I have listed them as “Custom item” so it shouldn’t ask for GTIN or MPN however it keeps asking it. Do you know why this is happe…

Hey @Grace_01 As variants are attached to a product that would mean that all variants will sync and align with each product. As a workaround, you could create a brand new product listing that only has the 1 variant you are wanting to sync? Would this work for you? The most common types of product …

You could get your own GTIN prefix and register UPCs to your products…This could be a good option if you plan to go omnichannel, trademark/copyright, have a brick and mortar. If you do it, do it correctly (GS1).

@Moira Thanks for quick response.. earlier was using some other Google shopping feed app in that only first variant used to get sync with Google Mecrchant center. It was easier to show best image with first variant in Google ads. But now Shopify Google channel syncs all variants so it’s not possible…

@Moira After going through feed I can see the item_group_id is already been updated by Shopify Google channel.. so just wanted to know will google show only parent SKU in Ads or it will show each variants ads separately ?

Hey @Grace_01 , Great question! It is my understanding that including the item_group_id in the product feed would ensure that all variant/child products are grouped under the parent product, and variants should never be displayed on their own. Google also states that there are few conditions in o…

Hey, @Grace_01 ! If you want to see how your ad appears in search results, it’s better to use the Ad Preview and Diagnosis tool rather than to do a search on Google. You’ll see the exact same results as a Google search but it won’t affect your performance stats by accumulating ad impressions every…

@Moira thanks for the guide.. after checking Google shows each variants ads separately

Hey @Grace_01 My pleasure, I’m glad to hear you have utilized the Ad Preview Tool! Have you ensured your products have met the conditions in order to show the parent products? Including the item_group_id in the product feed would ensure that all variant/child products are grouped under the parent p…

@Moira The product is already have color, size, age group , gender.. and item group id is updated by shopify google channel in feed. So as far as I know the product should display in group.

Problem with "you need to add a GTIN or MPN"

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Grace_01 September 8, 2021, 9:06am 9

@Moira Is there any way to cross check how ads will appear on google shopping so that we can verify if everything is correct and products are visible in group?

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Problem with "you need to add a GTIN or MPN"

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