Hi @JeannieBerglund ,
Hey there! I’m Kate, your friendly CRO expert at PageFly.
I ran a quick search for “jeannie berglund” on Google and found your store’s website in the first position. I think you can ask your Shopify partner where they are located and also the keyword that they are using to check, then check the performance of the website in that country and the keyword. You can check this in Google Search Console.
You can also check the site in Ahref to find more errors and improve them to make your website search ranking better.
Beyond technical SEO, I’d also love to share some feedback on your store design that I believe could further enhance your visitors’ experience.
HOMEPAGE
1. Add favicon to your website
A favicon (that little icon next to your URL) is like a visual signature for your store. It helps people remember you and builds trust. Adding one is super easy – just check out the Shopify Help Center for instructions.
2. Add more sections for your homepage
Your homepage might be clean, but it’s a blank canvas right now. Let’s paint a picture of why people should shop with you! Consider adding sections like:
- About Us: Show your passion and personality. Why do you do what you do?
You can take PageFly premade template - Smartnest Mother’s day as an example:
- Benefits & Value: What makes your products special? Why should someone choose you?
Here is another example from PageFly premade template - Smartnest Mother’s day:
- Testimonials & Reviews: Let happy customers sing your praises! Social proof builds trust and reduces purchase anxiety.
Another example from PageFly premade template - Smartnest Mother’s day:
PRODUCT PAGE
Improve your product page
The product page is the main point that customers can make the buying decision so improving the product page is very important.
You can consider adding more sections and improving current sections to make the product more effective.
- Highlight Payment Options: Reassure customers with a clear list of accepted payment methods.
Here is an example from PageFly premade template - Canvas Product:
- Unique Selling Points (USPs): What makes your products stand out from the crowd?
Please take this PageFly premade template - Crystal Mother’s day as an example:
- Lifestyle Images: Show your artwork in action! Help people envision it in their homes.
Here is an example from PageFly premade template - Canvas Product:
- Customer Reviews & Ratings: Let your customers do the talking. Positive feedback is pure gold!
PROMOTION
Prepare for upcoming holiday sales
With this special occasion - Mother’s Day around the corner, let’s make sure your store is prepped and primed:
- Mobile-first: Everyone shops on their phones these days. Make sure your website looks fantastic and functions flawlessly on any device.
- Cross-sell & Upsell like a pro: Suggest complementary items that enhance the gift experience. Think “You May Also Like” or “Complete the Set” sections, but keep it subtle.
- Targeted email campaigns: Reach out to your subscribers with personalized offers and gentle reminders to celebrate Mom in style.
Hope that my suggestions can help you to improve your store!
Kate - PageFly Team